Persuasion

Question 1

The idea that people are more persuaded by messages over time, regardless of source credibility, is known as:

Answer 1

The sleeper effect

Question 2

The Yale Attitude Change Approach (Hovland, Janis & Kelley, 1953) suggests that attitude change depends on which 4 factors?

Answer 2

Persuasiveness, attention, comprehension, acceptance

Question 3

In order for attitude change to occur, the communicator must have which 3 qualities?

Answer 3

Credibility, expertise & attractiveness

Question 4

_______ refers to the perceived truthfulness of information:

Answer 4

Truthiness

Question 5

Grady et al. (2021) found that “fake news” warning labels have an important _____-_____ impact, but not durability.

Answer 5

Short-term

Question 6

Mr Smith writes some notes on the whiteboard for his students to copy, but finds that they cannot absorb the information because his handwriting is quite small. When he rewrites the notes in larger letters, his students have no problem understanding the content of the information. This is an example of:

Answer 6

Perceptual fluency - the ease at which information is processed

Question 7

The Dual Process Model Approach proposes that there are 2 routes to persuasion _____ (depends on content of message) and ______ (depends on cues of communicator of message)

Answer 7

Central; peripheral

Question 8

Daniel is congratulating Mikey on his good grades. He tells Mikey that he is proud of him and how smart he is, but Mikey notices that Daniel is not smiling as he speaks, and seems to fidget a lot. Mikey’s belief that Daniel is jealous of him, as suggested by his social cues, is obtained through which route of persuasion?

Answer 8

Peripheral route

Question 9

Attitude inoculation refers to:

Answer 9

Preparing elaborations in advance, by practicing fighting weaker versions of the same argument