Persuasion Study Guide Flashcards
(20 cards)
Persuasion
The art of swaying others’ feelings, beliefs, or action
Repetition
To repeat oneself in a variety of ways (as a persuasive tactic is most powerful when the audience is not paying close attention)
Argument
Speaking or writing that expresses a position on a problem and supports it with reasons and evidence
Claim
The writer’s position on an issue (similar to controlling idea)
Evidence
specific piece of information that supports the claim. (example, statistic, or personal experience)
Stereotype
a dangerous type of overgeneralization. It can lead to unfair judgments of people based on their ethnic background, beliefs, practices or physical appearances.
Emotional Appeal
messages that create strong feelings to make a point. Using: fear, pity, or safety to move a person.
Generalization
broad statement about a class or category of people, ideas, or things
Faulty Reasoning
false or misleading statements (same as fallacy)
Bandwagon
suggests a person should believe/do because “everyone else is.”
Loaded Language
language consisting of words with strongly positive or negative connotations
Refute
a statement to prove that someone is wrong
Rebuttal
to prove (something) is false by using arguments or evidence; disprove opposing arguments
Debate
a structured argument, that requires preparation, with two opposing teams
Editorial
an opinion piece that usually appears in the newspaper or new broadcast; expresses opinions
Counter Argument
an argument made to respond to the opposite view
Rhetorical Question
questions that have such obvious answers that they do not require a reply. Ex: “Shouldn’t everyone experience happiness?”
Fallacy
false or misleading statements
Direct Address
a technique in which the writer/speaker addresses the audience by using the pronoun “you.”
BONUS: Propaganda
form of communication that may use false/misleading information
