Persuasions Exam 2

Question 1

Connotative meaning to a word

Answer 1

more subjective, refers to thoughts and emotions associated with a word

Question 2

Denotative meaning to a word

Answer 2

words legit dictionary definition

Question 3

euphemism

Answer 3

inoffensive terms substituted for offensive terms ( people use these to so appear more sensitive)

Question 4

Double speak

Answer 4

ambiguous or evasive language

Question 5

Condensational symbol

Answer 5

high emotion ( torture, bombing raids)

Question 6

referential symbols

Answer 6

low emotion (enhanced interrogation methods)

Question 7

Affective messages or symbols

Answer 7

more successful in changing affect-based attitudes

Question 8

Cognative messages or symbols

Answer 8

more successful in changing cognition-based attitudes.

Question 9

Framing

Answer 9

emphasizing attributes to persuade
work better when :
-match with induvial values
-the issue is new
-the audience does not have strong partisan beliefs yet

Question 10

Unity frame

Question 11

Ultimate terms

Answer 11

words or phrases that are widely accepted

Question 12

devil terms

Answer 12

terms society veiws as terrible (racist, terrorist, molester)

Question 13

charismatic terms

Answer 13

power in ways mysterious given (democracy/freedom

Question 14

god terms

Answer 14

terms society veiws as good (family, children, education)

Question 15

aphorisms

Answer 15

An aphorism is a concise, memorable expression of a general truth or principle

Question 16

episodic framing

Answer 16

focuses on single event

Question 17

thematic framing

Answer 17

focuses on trends over time

Question 18

non-verbal behavior

Answer 18

-establishes intimacy
-heightens attention
-influences imataion
-creates impressions
-distraction

Question 19

kinesics

Answer 19

facial expressions, body language, emblems

Question 20

physical appearance

Answer 20

attractive people are more persuasive (face type, hair, height)

Question 21

haptics

Answer 21

to touch or not to touch

Question 22

proxemics

Answer 22

expectations and attractiveness

Question 23

adaptors

Answer 23

behaviors often used to manage emotions, relieve tension, or adapt to a situation. (fidgeting, scratching, or shifting posture)

Question 24

artifacts

Answer 24

object that uses symbolic communication to persuade someone to act or think in a particular way.

Question 25

chronemics

Answer 25

time (scarcity of time increase urgency)

Question 26

halo effect

Answer 26

tendency of people to rate attractive individuals more favorably for their personality traits or characteristics as compared to those who are less attractive.

Question 27

mesomorph body

Answer 27

athletic build, msuclar, medium sketal build

Question 28

ectomorph body

Answer 28

skinny build, small sketal

Question 29

endomorph body

Answer 29

bigger body, semi fat

Question 30

compliance gaining

Answer 30

choicesz people make about what tp say when trying to persaude others to behave in premeditated ways

Question 31

postive face

Answer 31

reflects an individual's need for his or her wishes and desires to be appreciated in a social context. (maintenance of a positive and consistent self-image)

Question 32

negative face

Answer 32

Negative face reflects an individual's need for freedom of action, freedom from imposition, and the right to make one's own decisions.

Question 33

politeness theory

Question 34

what plays a role in if compliance gaining works

Answer 34

intimacy power long and short term consequences resistance personal beleifs rights apprehension

Question 35

intrinsic motivation

Answer 35

desire to do something for its own sake rather then for outside rewards

Question 36

extrinsic motivation

Answer 36

when you do something for external awards such as money grades or praise

Question 37

humor

Answer 37

_effective depending on the situation -increases likability and captures attention -not credible

Question 38

patritism

Answer 38

_culture matters -only effective sometimes

Question 39

sex

Answer 39

Can often backfire context matters often objectifys

Question 40

integration

Answer 40

-“sucking up” -Compliments -Opinion conformity -Performing favors -Increases liking & perceptions of similarity -Social labeling & self-concepts

Question 41

guilt

Answer 41

-empathy + efficacy -causes motivation but not action -stronger guilt appeals could cause reactance -pity and shame

Question 42

fear

Answer 42

effective when communication depicts relatively high amounts of fear -most effective -stresses severity and susceptability

Question 43

anger

Answer 43

-evokes change -works best when realted to logics -needs strong argument -efficacy -closely tied to agression

Question 44

eppm

Answer 44

uses persuasive fear inducing messages to get intended behavioral response

Question 45

fear control

Answer 45

process of denial that does not involve physically averting behavior towards threat

Question 46

danger control

Answer 46

cognative processes orientnd towards reducing presented treat -more effective

Question 47

Efficacy

Answer 47

ability to produce desired results