Persuasive Language Techniques

Question 1

alliteration

Answer 1

repetition of a consonant, especially at the start of words.

Question 2

anecdote

Answer 2

a story about someone or something that the writer has experienced or heard about.

Question 3

appeal to family values

Answer 3

suggests that families are good, especially traditionally nuclear families.

Question 4

appeal to fear and insecurity

Answer 4

arouses fear and anxiety by suggesting that harmful or unpleasant effects will follow.

Question 5

appeal to the hip-pocket nerve

Answer 5

suggests that we should pay the least amount possible, either individually or as a society.

Question 6

appeal to loyalty and patriotism

Answer 6

suggests that we should be loyal to our group and love our country.

Question 7

appeal to tradition and custom

Answer 7

suggests that traditional customs are valuable and should be preserved.

Question 8

attacks and praise

Answer 8

attacks or praises an individual or group.

Question 9

cliches

Answer 9

overused phrase quickly understood by a wide audience.

Question 10

emotive language

Answer 10

language that has a strong emotional impact. uses the positive and negative connotations of words to influence the reader’s response.

Question 11

evidence

Answer 11

the use of facts and figures to suggest a rational or scientific basis for a point of view.

Question 12

exaggeration, overstatement and hyperbole

Answer 12

exaggerates the true situation for dramatic impact. hyperbole uses a figure of speech (simile or metaphor) to do this.

Question 13

generalisation

Answer 13

a sweeping statement that suggests what is true for some is true for most or all.

Question 14

graphs or diagrams

Answer 14

evidence presented in a visual form.

Question 15

inclusive language

Answer 15

uses ‘we’, ‘our’, ‘us’, etc. to include the readers in the same group as the writer.

Question 16

metaphor and simile

Answer 16

figures of speech that identify a similarity between two different things. a simile uses ‘as if’ or ‘like’ ; a metaphor does not.

Question 17

pun

Answer 17

a play on a word that suggests a double meaning. often plays on a word with a similar sound but different spelling.

Question 18

reason and logic

Answer 18

used to link ideas together and develop an argument in support of the main contention.

Question 19

repetition

Answer 19

using a word or phrase several times.

Question 20

rhetorical question

Answer 20

a question with an implied but unstated answer.