Persuasive stratergies and techniques

Question 1

Ad hominem attack

Answer 1

Denigrating an individual or group

Question 2

Alliteration

Answer 2

Repetition of a constant at the start of words

Question 3

Analogy

Answer 3

A comparison between two things that leads the audience to draw conclusions based on the similarities between them

Question 4

Ancedote

Answer 4

Short account or story, often entertaining, provides a human angle that engages the reader, can convey information

Question 5

Appeal to a sense of justice

Answer 5

Plays on our beliefs that we all have the right to be treated fairly and that we should strive for outcomes that are just

Question 6

Appeal to Authority

Answer 6

uses the opinion of an authority figure or an expert to impress the audience or prove a point

Question 7

Appeal to common sense

Answer 7

Refers to practical everyday knowledge that is accepted as obvious and therefore ‘true’

Question 8

Appeal to family values

Answer 8

Suggests that traditional family life provides the essential values for a healthy, stable society. usually takes the nuclear family for granted

Question 9

Appeal to fear and insecurity

Answer 9

Suggests that peoples safety, security or freedom are at risk, often exaggerates a situation to present a ‘worst case scenario’

Question 10

Appeal to financial self-interest

Answer 10

Suggests that our financial well-being is under threat because we are being overcharged or ripped off

Question 11

Appeal to loyalty and patronism

Answer 11

Assumes a commitment to the group and a love of one’s country

Question 12

Appeal to tradition and custom

Answer 12

Appeals to a sense of security based on the belief that rituals and traditions are valuable and should be preserved

Question 13

Cliche

Answer 13

Overused phrase that a wide range of readers can quickly grasp and understand

Question 14

Connotations

Answer 14

Meanings associated with words, as opposed to literal meanings

Question 15

Emotive Language

Answer 15

Deliberate use of strong words and phrases to arouse the reader’s feelings and so manipulate them to agree

Question 16

Evidence

Answer 16

The use of facts and figures to provide rational, scientific ‘proof’ as the basis for a substantiated point of view

Question 17

Exaggeration

Answer 17

Presents an extreme view of a situation for dramatic impact and to provoke strong emotional responses

Question 18

Hyperbole

Answer 18

A form of exaggeration, specifically an extreme or extravagant response

Question 18

generalisation

Answer 18

A sweeping statement that suggests what is true for some is true for most

Question 19

Inclusive language

Answer 19

Use’s ‘we’, ‘our’, ‘us’ etc. to include the readers in the same group as the writer. Assumes that everyone in the group shares the writer’s viewpoint

Question 20

Irony

Answer 20

A feature of language in which the literal meaning is the opposite of the intended meaning

Question 21

Simile

Answer 21

Compares two different things, suggesting a similarity between them. Uses ‘as if’ or ‘like’ to compare

Question 22

Metaphor

Answer 22

Compares two different things, suggesting a similarity between them

Question 23

Pun

Answer 23

A play on a word that suggests double or multiple meanings. Often plays on a word with a similar sound but different spelling.

Question 24

Reason and Logic

Answer 24

Used to link ideas and develop an argument supporting the writer's point of view. Considering the opposing viewpoint to show why the writer's argument is superior.

Question 25

Repetition

Answer 25

Using the same word or phrase several times

Question 26

Rhetorical question

Answer 26

A question with an implied but unstated answer