persuasive techniques Flashcards
(35 cards)
assertion
making a bold statement but not giving details, that audience doesn’t question because of how they are delivered.
false dilemma
two extremes are given but only one of them is actually a choice.
plain folks
generalisation about the average person that groups public together
name calling
calling out enemy for blame to create anger
simplification
simplifying a complicated situation which can result in stereotypical images.
glittering generalities
words connected to abstract concepts e.g. freedom
card stacking
selectively including arguments that support your cause while ignoring the counter arguments.
appeal to authority/celebrity/expert
e.g. using doctors to enforce medical arguments
bandwagon
using peoples fear of missing out or being left behind e.g. if everyone is doing it why aren’t you?
statistics
figures and statistics to give the appearance of truth
parallelism
use of sentences with the same structure for emphasis
hypophora
questions asked and then answered
repetition
when key phrases are repeated through a speech
antithesis
tell people what you do not believe in
figurative speech
comparing abstract ideas to concrete things to make it more meaningful
tricolon
list of three
polysyndeton
list of there with ands
juxtaposition
when two things of opposite nature are mentioned together
allusion
when your speech echoes another speech or famous phrase
varied sentence length
as it says - in order to maintain rhythm
emotive or loaded language
as it says - to appeal to pathos
direct address
use of the word you to address the reader/listener
inclusive terms
use of the words like ‘we’ or ‘us’ to make a sense of unity
paralanguage
non-lexical component of communication e.g. facial expressions.
