Persuasive Techniques Flashcards
Rhetorical questions.
Will not take ‘yes’ for an answer. Pressure the reader to give the precise response which the writer wished to evoke to make the reader agree.
Superlatives:
The best or the worst of something (The best/worse film)
Facts and figures
Adds credibility to your argument
Pressure phrases
Everybody is aware of, as a matter of fact, we can remember.
Loaded questions.
Let subtle means of getting the same effect. ‘Surely not…’
Conceding a point to the opposition.
Creates the impression of objectivity.(by making their task more difficult, the writer will enjoy a greater trump)
Praise followed by criticism.
If the reader swallows one he has to swallow the other.
The Mock-lament
creates an illusion of sympathy and also of balance.Attack based on weakness. (if only your…)
Innuendo
an indirect comment, usually disparaging ( expressing the opinion of something that is of little worth), Both undermines the reputation of the opposition and created the impression that the writer is a person of integrity.( i’ve heard stories about reliable sources)
Use of figurative and non-figurative imagery.
Creates a favourable image in the reader’s mind in favour of the argument.(really, really, descriptive)
Use of expert witnesses
to support an argument can be extremely effective. (Dr ramon PHD says that…)
Cataloguing or listing
is effective for building up an overwhelming case
Personality
Engagement with readers ( if you, like me, like to )
Personal anecdote
Sense of humour (non aggressive humour, ability to laugh at himself, puns, hyperbole, irony, surprise turns)
Nostalgia
the projection of himself to the readers.
