Persuasive Techniques And Definitions

Question 0

Anecdotes

Answer 0

A short story that triggers an emotional response

It’s said to be true so readers take notice and accept information

Question 1

Alliteration

Answer 1

World’s worst at water

…repetition of a consonant at the start of words

Question 2

Appeal to fear or insecurity

Answer 2

Pressure is the reader to feel that solutions I needed urgently so they should agree with what the ad is trying to propose.
Security of freedom are at risk

Question 3

Appeal to the hip pocket nerve

Answer 3

Suggested someone’s financial well-being is at risk. makes us fear believe we are being overcharged or ripped off.

Question 4

Cliches

Answer 4

Overused phrases that we can quickly grasp and understand.

Let’s hope he turns over a new leaf and/or Live happily ever after

Question 5

Colourful language

Answer 5

Creates the strong image through unusual and striking words positions the reader to take a strong positive or negative view of the subject

Question 6

Connotations and loaded words

Answer 6

Connotations can be two words/ideas that mean the same thing but the author only uses the one that allows the reader to want to buy the product.

Arouse feelings and attitude that position the reader to like/ dislike accept /reject an idea ,person or proposal

Question 7

Emotional appeals

Answer 7

Any appeals that arouse hopes, fears desires and so on.
They provoke an emotional response, bypassing reason and logic that position the reader through their emotional response to be sympathetic to, or rejecting of, the writers viewpoint

Question 8

Evidence

Answer 8

Statistics that encourages the reader to except that it presents facts, not only wanting you to buy the product through persuasive language
Makes the ad seem reliable but they can still leave out evidence to the contrary

Question 9

Hyperbole

Answer 9

Presents an extreme view that allows or positions the reader to respond emotionally and be more likely to accept or reject the viewpoint

Can generate humour to make the reader view the writers point positively.

Question 10

Generalisations

Answer 10

A sweeping statement that suggests what is true for some is true for most or all.
For example ‘today’s young royals are rich famous, fond of partying and the online generation can’t get enough of them.’
Positions the reader to regard and judge others in a narrow stereotypical way.

Question 11

Inclusive language

Answer 11

Uses we, our, us to include the readers in same group as the writer.
So we agree because it appeals to our desire to belong to the group without being left out

Question 12

Metaphor or simile

Answer 12

Metaphor is says it is something
a simile uses like or as something
(Think simile is similar to)

Question 13

Repetition

Answer 13

It’s a simple choice a simple plan a simple solution
Using a Same Word to emphasise the main points all key terms.
Can produce a more urgent or insistent tone encouraging the reader to agree

Question 14

Selling point

Answer 14

An aspect of the ad that separates the product from others of the same type. This draws the reader to consider the brand over others.

Question 15

Celebrity endorsement

Answer 15

Showing any celebrity or well-known person in an added to make it more effective on the reader.
The reader will most likely take into consideration- if a famous person is advertising it must be a good brand.