persuation

Question 1

Persuasion

Answer 1

the art of swaying others’ feelings, beliefs, or actions.

appeals to both the intellect and the
emotions of readers.

Question 2

Persuasive Techniques

Answer 2

methods used to influence
others to adopt certain opinions
or beliefs or to act in certain
ways

Question 3

types of persuation techniques

Answer 3

– emotional appeals (pathos)
– appeal to logic (logos)
– ethical appeals (ethos)
– appeals by association
– bandwagon appeal
– appeal to values
– appeal to authority
– loaded language
– repetition

Question 4

Emotional
Appeals

Answer 4

uses strong feelings, rather than facts, evidence and logic to persuade

Question 5

appeal to emotion fallacy

Answer 5

occurs when an argument circumvents logic by attempting to manipulate the audience’s feelings.

Question 6

LogicalAppeal

Answer 6

• provides rational arguments to support your claims using facts, figures, and statistics.

Question 7

card stacking

Answer 7

where you don’t provide all
of the information for an audience to make a decision.

Question 8

fallacies

Answer 8

• common errors in reasoning that will
undermine the logic of your argument.

• they can be either illegitimate arguments or irrelevant points, and are often identified because they lack evidence that supports their claim.

Question 9

Hasty generalizations:

Answer 9

• assumptions about a whole group
or range of cases based on a sample that is inadequate (usually because it is atypical or too mall)
• stereotypes about people are a common example of a hasty generalization.

Question 10

Ethical Appeal (ethos)

Answer 10

• taps into people’s values or moral
standards
• strategic use of sound reasoning,
logic, claims, and evidence.
• help establish credibility and
authority as a writer or speaker.
• show that you can be relied upon
as a knowledgeable person with
good sense.

Question 11

appeal to authority

Answer 11

-call an expert to provide credibility or importance to a product
-professionals

Question 12

authority

Answer 12

People think that they are being manipulated

Question 13

false authority

Answer 13

a type of informal fallacy or a persuasive technique in which it
is assumed that the opinions of a recognized expert in one area should be heeded in another area.

Question 14

authority fallacy

Answer 14

saying that a claim is true just because an authority figure said so

Question 15

appeal by association

Answer 15

suggest that a person or people should do something or believe something just because another person did it.

Question 16

types of appeal by association

Answer 16

• bandwagon
• plainfolks appeal
•testimonial
•transfer

Question 17

bandwagon

Answer 17

desire of people of belonging in a group

Question 18

plainfolks

Answer 18

ordinary people are “on our side” or that a candidate is like a regular person

Question 19

testimonial

Answer 19

relies on endorsements from celebrities or satisfied customers

Question 20

transfer

Answer 20

connects a product, a candidate, or cause with a positive image

Question 21

loaded language

Answer 21

uses words with positive or negative connotations to stir people’s emotions. loaded words aredesigned to manipulate

Question 22

denotation

Answer 22

literal or primary
meaning of a word

Question 23

connotation

Answer 23

an idea or feeling that a
word invokes in addition to its literal or primary meaning

Question 24

loaded language uses: (to manipulate)

Answer 24

• name calling
• euphemisms
• glittering generalities

Question 25

name calling

Answer 25

using derogatory implications or innuendos to turn people against something

Question 26

euphemisms

Answer 26

doublespeak - where something bad is sanitized and twisted to make it seem better

Question 27

euphemisms

Answer 27

doublespeak - where something bad is sanitized and twisted to make it seem better

Question 28

glittering generalities:

Answer 28

use of slogans or simple phrases that sound good but give little or no information

Question 29

Persuasion in daily life

Answer 29

– TV ads – speeches – editorials – petitions – music – reels

Question 30

Caution:

Answer 30

• when used properly, persuasive techniques can add depth to writing that's meant to persuade. • persuasive techniques can, however, be misused to cloud factual information, disguise poor reasoning, or unfairly exploit people's emotions in order to shape their opinions

Question 31

Argument

Answer 31

speech or writing that presents a claim about an issue or problem and supports it with reasons and evidence.

Question 32

Analyzing an Argument

Answer 32

• an argument may be constructed of high-quality parts, or it might be poorly made. • to analyze an argument, you need to be able to understand its parts.

Question 33

Analyzing an Argument

Answer 33

• an argument may be constructed of high-quality parts, or it might be poorly made. • to analyze an argument, you need to be able to understand its parts.

Question 34

Rhetoric

Answer 34

The art of persuasion through communication. Form of discourse that appeals to people’s emotions and logic in order to motivate or inform.

Question 35

repetition

Answer 35

helps emphasize a point and makes a speech easy to follow.

Question 36

rhetorical questions:

Answer 36

questions that do not require a reply. Writers use them to suggest that their arguments make the answer obvious or self- evident.

Question 37

parallelism

Answer 37

•the repetition of grammatical elements in a piece of writing to create a harmonious effect. •It is also used to express ideas that are related or of equal importance.

Question 38

• analogies

Answer 38

is a point-by-point comparison between two things that are alike in some respect.