Pest + c Flashcards
1
Q
What is pest + c
A
Analysis of the external environment.
2
Q
Economics
A
- Stage in the business cycle
- Interest rate
- Value of the Canadian $
- Inflation rate
- Unemployment rate
- Stage in product life cycle
3
Q
Politics
A
- Taxes
- Laws
- International governments
- Involvement of government (municipal, provincial, federal)
4
Q
Social
A
- Demographic changes
- Lifestyle changes
- Social values
5
Q
Technology
A
- New technology
- Use of information technology
- Using technology to create new products/processes
6
Q
Competition
A
- What is the competition doing?
- Evaluate each major competitor
