PEST factors Flashcards
1
Q
What are pest factors
A
The external environment that effect businesses pest stands for:
Political- gov actions
Economic
Social
Technological
2
Q
Example of political factors
A
Government actions like regualting competition, taxation, corruption and business policies (red tape)
3
Q
4 gov macro objectives
A
1.Control inflation- 2%
2.Stimulate economic growth- increase in GDP
3.Increase employment
4. Poaitive trade balance (x-m)
4
Q
What is a fiscal policies
A
Government - increase spending or cut tax rates
5
Q
A
