Platform Basics Flashcards
Standard functionality - see prospects and customers
leads and opportunities to manage sales
Standard functionality - Help customers after the sale
cases and communities for customer engagement
Standard functionality - work on the go
customizable salesforce mobile app
Standard functionality - collaborate with coworkers, partners and customers
chatter and communities to connect your customers
Standard functionality - market to your audience
marketing cloud to manage your customer journeys
database within salesforce include
app, objects (custom and standard), records, and fields
org
Short for “organization” - refers to specific instance of Salesforce
app
a set of objects, fields, and other functionality that supports a business process
object
tables in the Salesforce database that store a particular kind of information
containers for your information
they also give you special functionality
For example, when you create a custom object, the platform automatically builds things like the page layout for the user interface.
record
rows in object database tables. Records are the actual data associated with an object
field
columns in object database tables. Both standard and custom objects have fields
declarative development
use forms and drag-and-drop tools to perform powerful customization tasks
programmatic development
uses things like Lightning components, Apex code, and Visualforce pages
For employees who work in Finance . . .
Customize the platform for Budget management,
Contract management,
Pricing
For employee who work in product . . .
Customize the platform for Warranty management,
Preproduction testing,
Product ideas and innovation
For employees who work in supply chain . . .
Customize the platform for Procurement,
Vendor management,
Logistics
For employees who work in operations . . .
Customize the platform for Asset and facilities management, Merger and acquisition enablement,
Business agility
Salesforce architecture
Salesforce is a cloud company. Everything we offer resides in the trusted, multitenant cloud.
The Salesforce platform is the foundation of our services. It’s powered by metadata and made up of different parts, like data services, artificial intelligence, and robust APIs for development.
All our apps sit on top of the platform. Our prebuilt offerings like Sales Cloud and Marketing Cloud, along with apps you build using the platform, have consistent, powerful functionality.
Everything is integrated. Our platform technologies like Einstein predictive intelligence and the Lightning framework for development are built into everything we offer and everything you build.
trust
trust i top priority
keeping your sensitive data in your org
building functionality vital to your company’s success
always transparent about our services.
trust.salesforce.com:
view performance data
get more information about how we secure your data.
shows you any planned maintenance
Multitenant Cloud
sharing resources
Salesforce provides a core set of services to all our customers in the multitenant cloud.
No matter the size of your business, you get access to the same computing power, data storage, and core features.
latest and greatest features with automatic, seamless upgrades three times a year.
you never have to install new features or worry about your hardware.
metadata
data about data
standard and custom configurations, functionality, and code in your org are metadata.
Part of the reason you can move so fast on the platform is that Salesforce knows how to store and serve you that metadata immediately after you create it.
API
allow different pieces of software to connect to each other and exchange information.
When you add a custom object or field, the platform automatically creates an API name that serves as an access point between your org and the database.
Salesforce uses that API name to retrieve the metadata and data you’re looking for.
Setup
one-stop-shop for customizing, configuring, and supporting your org
Setup - Object Manager
Object Manager is where you can view and customize standard and custom objects in your org.