pol 1102 Flashcards
(15 cards)
What are the three perspectives on cultural globalization?
Differentialism, Convergence, and Hybridization.
Define Differentialism in cultural globalization.
Differentialism argues that despite globalization, cultures remain fundamentally distinct and resistant to change.
Give an example of Differentialism.
The persistence of traditional Islamic practices, such as Sharia law, despite Western cultural influences.
What is an example of glocalization related to Differentialism?
McDonald’s in India adapting its menu to exclude beef and include vegetarian options to respect cultural norms.
Define Convergence in cultural globalization.
Convergence views globalization as leading to cultural homogenization, where global flows erode cultural diversity and create a dominant global culture.
Give an example of Convergence.
he global dominance of Hollywood films spreading Western ideals and cultural norms.
What is an example of glocalization related to Convergence?
Netflix producing local-language series like Money Heist and Squid Game, blending local storytelling with global reach.
Define Hybridization in cultural globalization.
Hybridization emphasizes the blending of global and local cultures, creating new hybrid cultural forms through interaction.
Give an example of Hybridization.
K-pop combines Western musical genres (e.g., hip-hop, R&B) with traditional Korean elements, creating a unique hybrid cultural product.
What is an example of glocalization related to Hybridization?
Bollywood combines Western cinematic techniques with Indian cultural traditions, such as elaborate dance sequences.
Define Glocalization.
Glocalization refers to the adaptation of global cultural flows to fit local contexts, blending global influences with local traditions.
How does glocalization relate to Differentialism?
It shows how global brands adapt to local cultures while preserving cultural distinctiveness, such as McDonald’s in India.
How does glocalization relate to Convergence?
It fosters cultural homogenization while tailoring global content to local tastes, like Netflix’s local-language productions.
How does glocalization relate to Hybridization?
It promotes the blending of global and local influences to create unique cultural products, like fusion cuisine or Bollywood.
Why is glocalization important in understanding cultural globalization?
Glocalization highlights the active role of local cultures in shaping and adapting global flows, showing globalization is not one-directional.
