Popular Types of Content and How to Use Them

Question 1

Blogging

Answer 1

• Great tool for building authority, trust, and relationships
• It is a regular commitment
• Call-to-action

Question 2

Listicles

Answer 2

• Easy to read, scannable, visually appealing
• Easy to write

Question 3

Infographics

Answer 3

• Presents a great deal of information (such as statistics, research, and other data) in a visual way that’s engaging, digestible, and shareable.

Question 4

Video

Answer 4

• Enormously successful form of content.
• 96% of consumers find product videos helpful and nearly 75% are
  more likely to make a purchase after watching a video.
• Main aims: provide value to your audience by answering questions, providing solutions, addressing pain points, or otherwise providing relevant information.

Question 5

How - to - Guides

Answer 5

• Instructional content are similar to long-form blog posts that go into great depth about how to do anything from achieving a task to building something and more.
• The layout and design must make the piece easy to read, should break the task into manageable steps, and should probably include graphics, diagrams, screenshots, videos, and other graphic elements
  to illustrate crucial points or hard-to-complete steps.