Porters 5 forces Flashcards
(8 cards)
What are the the five forces
Buyer power
substitute threat
supplier power
Entry threat
Horizontal competition
-Threat of new entrants
-Threat of substitute products
-Intensity of the competitive rivalry
Vertical competiton
-Bargaining power of suppliers
-Bargaining power of the customers
Entry threat (barriers to entry)
-Economies of Scale
-Vertical Integration
-Expertise and Reputation
-Brand Loyalty
-Technological Advancements
-Patents
-Sunk cost
Buyer power
Powerful customers are able to exert pressure to drive down prices
Supplier power
-Exercise that power
-Sell their products at a higher price
-Squeeze industry profits
Substitute threats
If there are substitutes to a firm’s product, they will limit the price that can be charged.
Intensity of Rivalry
-Number of competitors in the market
-Market size and growth prospects
-Product differentiation and brand loyalty
-Capacity utilization
-Cost structure of the industry