Post Modernism & the Media

Question 1

What is the Post Modern view of the Media?

Answer 1

• The diversity of the globalised media offers the world a greater awareness and access to a diversity of culture
• Gives the audience more opportunity to form their own identities

Question 2

Baudrillard

Answer 2

• Media images dominate and distort the way we see the world
  [Eg. The News is sanitised, especially when it comes to war]
• He calls this ‘Hyper reality’

Question 3

Post Modernism:
“Reality TV”

Answer 3

• Post modernists believe that the media actively created reality
• Reality shows (Eg. Love island, I’m a Celeb ect.) blurs the distinction between reality and hyper reality, and the audience doesn’t know what is actually real or what the media is creating.

Question 4

Criticisms of the Post Modern view

Answer 4

Marxism
- Many people don’t have access to the new media
- Therefore, Choice is a myth as transnational corporations control the major media and forms of communication