postmodernism on globalisation Flashcards
(9 cards)
define hybridised global identity
personal identity which combines traditional, local and global customs
hart
people use social media to rewrite and edit their biographies
strinati
postmodern societies are media-saturated. media no longer is just an influence, it actively creates society
define metanarrative
a large, overarching story or theory that claims to explain everything about the world, society, or human experience, eg marxism
postmodernist critique of metanarratives
society is too diverse to be explained by one metanarrative, truths are fragmented and fluid
baudrillard
we live in an ‘age of simulation’. media is not a reflection of society, rather a replacement of it. society becomes a hyperreality.
ritzer
mcdonaldsisation: global companies value efficiency, predictability, and control at the expense of individuality and quality products
define hyperreality
when simulations of reality become more real than actual reality, leading to an inability to distinguish between the two
define prosumer
jurgenson: a combination of producer and consumer. outlines how people are both producers and consumers of capitalist products. this both eradicates and reinforces the class divide