Potential Two Markers Flashcards
What is Intertextuality?
A text makes reference to other texts or cultural influences.
Define Demographics
Age, Gender and Income
Define Psychographics
Personality traits, attitudes and aspirations.
What does textual poaching mean? (Jenkins)
The practice of fans appropriating and reinterpreting elements of media texts such as characters, narratives, and themes, to create their own fan works.
Define Cultural Capital
Collection of elements such as skills, clothing, mannerisms that one acquires through being part of a particular social class.
What does Serif Font mean?
The little strokes on the writing.
What does Serif Font mean?
No little strokes. Looks clean and simple.
Define Diversification
A company/business expanding their audience
What is Web 2.0?
The current state of the internet and new technological advancements in it such as content creation.
Define Conglomerate
A large corporation which owns numerous companies
Define a specialised audience
Niche audience defined by specific traits.
Define a mainstream audience
People who’s demographics and psychographics are regarded as the most typical/normal
