PP 4 & Audio: Conflict Perspective

Question 1

Conflict Perspective is about 3 main things:

Answer 1

It’s about:
1) Power
2) Dominance
3) Resource Distribution

It is MACRO

**Hegemony (important)

Question 2

Karl Marx:
Critical of existing institutions

Answer 2

He did not like his the
Industrial Revolution took over Farm Life

*He saw the consequences that came with industrial changes
It broke-up families
They had to move to different cities
Infrastructures were over loaded
A lot of people got sick

He was influenced by his background in poverty.
He was banished from his country for his radical thoughts.

Question 3

KM: The Industrial Revolution divided ppl in 2 classes: Rich & Poor

Answer 3

Exploiters called Bourgeoisie= “Middle Class=RICH”
And
Exploited called Proletariat=“Working Class= Poor”
—Workers faced ALIENATION

Factory owner and factory worker

Question 4

Major focus of Conflict Theory= INEQUALITY & SOCIAL STRATISFICATION

Question 5

Difference between
Functionalist vs Conflict:

Answer 5

Functionalist is :
STABILITY & EQUILIBRIUM

Conflict is:
CONTINUOUS STRUGGLE & CHANGE

Question 6

Social Stratisfication

Answer 6

Ranks ppl based on wealth, education, family background and power

Question 7

*Social stratification comes from geology comes from the word strata -putting people into groups and categorizing them

Answer 7

Gender
Race
Class
Group of ppl who have similar levels of access to wealth prestige and power

Question 8

What is social class?

Answer 8

wealth prestige and power

Question 9

Marxist Theories (Frankfruit School)

Answer 9

COMMODITY
•Frankfurt school- Theodor Adorno and Max Horkheimer
•Pop culture is commodity

Pop culture= Culture is commodified

Question 10

Is conflict Micro or Macro?

Answer 10

Macro

Question 11

Conflict focuses mainly on:

Answer 11

Inequality

Question 12

T of F: According to Karl Marx, Religion is the glue that holds the society together

Answer 12

FALSE
He said that it was the opium of the people “masses”

Question 13

Term where we put people in groups of ppl and then ranked them: Social Stratisfication

Question 14

T of F: There is more than one social stratification

Answer 14

TRUE
Other ways that we rank people”
Race
Ethnicity
Gender
Religion

Question 15

Of the 3 terms: Wealth, Prestige, Power: Which one is talking about material assets AND give orders to ppl on what to do?

Answer 15

Wealth

Question 16

Of the 3 terms: Wealth, Prestige, Power: Which one is the status of occupation?

Answer 16

Prestige

Question 17

Adorno Gramsci coined “Hegemony”-it means to DOMINATE OTHERS

Answer 17

Hegemony:
Dominance
Power of culture as a means of
Social Control

Ex: *Halloween in Disneyland

Question 18

1960’s Conflict Perspective became predominant

Question 19

YOU GOT THIS!

Question 20

T or F: Popular culture is HOMOGENOUS and HEGEMONIC. It is formulaic.

Answer 20

TRUE

Question 21

T or F: Statement: HEGEMONY is disguised as CONSENT

Answer 21

True

Question 22

Marxist Theories: This form of dominance is called: CULTURAL HEGEMONY

Answer 22

CULTURAL HEGEMONY

-It’s a Mass media way that is nonviolent way to control people-
To create and sell popular shit

Create consensus- use persuasion

This form of dominance is called CULTURAL HEGEMONY.

As Karl Marx is thought to have said:
“…the class which is the ruling material force of society, is at the same times its ruling intellectual force.”

Question 23

Propaganda Theory= The media is the propaganda arm of power and wealth

Answer 23

Noam Chomsky coined it

Gatekeeper theory- Media networks select content and topic
Media + pop culture= manufactured view of the world

Question 24

Propaganda Theory: Gatekeeper theory =Government pushes the propaganda onto the media to sell it to us

Answer 24

Media networks select content and topic
Media + pop culture= manufactured view of the world

Question 25

CONSUMERISM

Answer 25

The belief that consuming goods:
is economically desirable gives some meaning to our life
helps solidify our place in society.

POP CULTURE IS FUNDAMENTALLY CONSUMER DRIVEN

Question 26

ICONS, HEROES, AND CELEBRITIES

Answer 26

Pop culture’s marketing tools
Push consumerism

Question 27

ICON

Answer 27

A person or object who/that is an important symbol of certain beliefs and concepts
sacred or near religious influence within the culture
Positive
Sense of permanence
One of us

Question 28

Hero

Answer 28

a person who ENDURES, demonstrates BRAVERY,
embody cultural ideals, uses their talent for the good of others.

Question 29

CELEBRITY

Answer 29

May have talent but might be known for something else
Media created characters
Fame increased by media attention
Seen as temporary
Fame represents current values

Question 30

Planned obsolescence

Answer 30

A product the use have to buy more of
Example: A cell phone that starts to mess up.