Pptx. 1 Flashcards
(46 cards)
the process of creating,
communicating, and delivering value to
customers and for managing customer
relationships in ways that benefit the
organization
marketing
Marketing aims to meet
the needs and wants of
customers while
achieving
organizational goals
satisfying needs
Marketing focuses on
creating and delivering
superior value to
customers, making
them feel valued.
customer value
Building strong
relationships with
customers is a crucial
aspect of modern
marketing.
Relationship Building
Marketing efforts
should ultimately
contribute to the
profitability of the
organization through
strategic planning.
Profitability
Marketing revolves around
understanding and
satisfying customer needs
Customer Focus
Marketing aims to create
value for both customers
and the organization.
Value Creation
Building strong customer
relationships is crucial for
long-term success.
Relationship Building
Marketing requires
strategic planning to
achieve objectives.
Strategic Planning
Basic requirements for
human survival, such as
food, water, and shelter
Needs
Specific desires that go
beyond basic needs,
shaped by personal
preferences and culture
Wants
Concept of marketing:
Production Concept
Product Concept
Selling Concept
Marketing Concept
Social Marketing Concept
Focuses on efficiency and mass
production, assuming that customers
favor readily available and affordable
products.
Production Concept
Emphasizes quality, features, and
performance, assuming that
customers value the best products.
Product Concept
Relies on aggressive sales and
promotional efforts, assuming that
customers need to be persuaded to buy
Selling Concept
Focuses on understanding and
meeting customer needs and wants,
exceeding expectations.
Marketing Concept
Considers the ethical and societal
implications of marketing decisions,
aiming to benefit both customers and
society.
Social Marketing Concep
The Marketing Mix: 7Ps
Product, Price, Promotion, Place,
People, Packaging, Positioning
The goods or services
offered to customers
Product
The value exchanged
for the product.
price
Communication
strategies to inform
and persuade
customers.
Promotion
Distribution channels
and logistics for getting
products to customers.
Place
Each person who is
involved in the product
or service whether
directly or indirectly
People
The physical container
or design for the
product.
Packaging
