PR & Advertising Flashcards
(38 cards)
1
Q
account
A
compte
2
Q
ad
A
advertising
3
Q
audience
A
public
4
Q
billboard
A
big advertising sign
5
Q
buzz
A
people are talking about it
6
Q
brand recognition
A
recognition of the brand
7
Q
classifieds
A
small advertising in newspaper
8
Q
circulation
A
how many people are buying
9
Q
clip
A
videoclip
10
Q
complimentary
A
complimentary product (free extra)
11
Q
eyes-catching
A
attractive
12
Q
feedback
A
retroaction
13
Q
full the bill
A
right answer
14
Q
foot the bill
A
to pay
15
Q
glossy
A
shining
16
Q
hype
A
promotional publicity
17
Q
in-house
A
à l’interne
18
Q
jingle
A
short slogan
19
Q
launch
A
lancement
20
Q
layout
A
mise en page
21
Q
mandatory
A
obligatory
22
Q
misprint
A
faute de frappe
23
Q
motto
A
slogan
24
Q
outdated
A
passer date
25
peak hour
most busy
26
postpone
reporter
27
press release
communiquer de press
28
prime time
most people buying or watching
29
product placement
placement de profuit
30
rebate
money back
31
recall
product call back
32
slogan
slogan
33
spott radio/tv
add
34
tabloid
scandale, rumeur
35
target group
groupe vise
36
testimonial
speak positively
37
top of the line
best quality
38
windows display
vitrine
