PR & Advertising Flashcards
(37 cards)
1
Q
Account
A
record of someone’s activity
2
Q
Ad
A
Publicity
3
Q
Audience
A
People watching, targetted
4
Q
Billboard
A
Publicity on the highway
5
Q
Buzz
A
Something that is popular
6
Q
Brand recognition
A
How well a brand is known
7
Q
Classifieds
A
Ads organised in a journal
8
Q
Circulation
A
How many copies are sold
9
Q
Clip
A
TV publicity that is transfered/copied online
10
Q
Complimentary
A
Extra (free)
11
Q
Eye-catching
A
Pick your interest
12
Q
Feedback
A
Reviews
13
Q
Fit the bill
A
What you need
14
Q
Foot the bill
A
Pay the bill
15
Q
Glossy
A
Shinny
16
Q
Hype
A
Excitement
17
Q
In-house
A
Developped here, not imported
18
Q
Jingle
A
Song
19
Q
Launch
A
New product coming out
20
Q
Layout
A
Arrangement, how things are placed
21
Q
Mandatory
A
What is demanded by laws
22
Q
Misprint
A
Error with printing
23
Q
Motto
A
Slogan
24
Q
Outdated
A
Not up to date
25
Peak hours/season
When there's the most people, sales, etc.
26
Postpone
To change the time of something (like a meeting) to another later
27
Press release
Official meeting to make something public
28
Prime time
When people are watching something the most on TV
29
Product placement
When a company pays to be featured in a movie or a TV show
30
Rebate
Refund when too much was paid
31
Recall
To remember something
32
Spot (radio/TV)
Most known way to advertise by paying with many advantages
33
Tabloid
Paper journal
34
Target group
People that a store, a brand, a publicity, etc. are trying to attract
35
Testimonial
Formal way to recognize someone's achievement
36
Top of the line
Best and fanciest products or companies
37
Window display
Products shown in a window out of a store to attract people inside
