Practice Exam 3

Question 1

Social networking procedures are more informal for social media (SM) sponsors than they are for social networking users.

Answer 1

False

Question 2

Faulty service excludes problems that result due to incorrect data modification.

Answer 2

False

Question 3

It is better to have data with too coarse a granularity than too fine.

Answer 3

False

Question 4

Social CRM supports those customers who are likely to generate the most business.

Answer 4

False

Question 5

Dynamic reports are business intelligence (BI) documents that are updated at the time they are requested.

Answer 5

True

Question 6

Social media has been widely used in businesses-to-consumer (B2C) relationships to market product to end users.

Answer 6

True

Question 7

7) Usurpation occurs when computer criminals invade a computer system and replace legitimate programs with their own unauthorized ones.

Answer 7

True

Question 8

The three primary activities in the business intelligence (BI) process are to acquire data, perform analysis, and publish results.

Answer 8

True

Question 9

Cookies enable an individual to access Web sites without having to sign in every time.

Answer 9

True

Question 10

Capital is defined as the investment of resources for future profit.

Answer 10

True

Question 11

Technical safeguards involve the hardware and software components of an information system.

Answer 11

True

Question 12

When a person attends a business function for the purpose of meeting people and reinforcing relationships, he or she is investing in his or her social capital.

Answer 12

True

Question 13

Mobile ad clicks are more effective, on average, than PC clicks.

Answer 13

False

Question 14

Natural disasters present the largest risk for infrastructure loss.

Answer 14

True

Question 15

In supervised data mining technique, a model is developed after the analysis.

Answer 15

False

Question 16

Data acquisition is the process of creating business intelligence.

Answer 16

False

Question 17

Knowledge management was done only after the advent of social media.

Answer 17

False

Question 18

When problematic content causes an organization to do something positive as a result, it is best for the organization to ignore the issue without responding to the content.

Answer 18

False

Question 19

FRM analysis considers how recently (R) a customer ordered, how fast (F) the order was delivered, and how much margin (M) the company made on the order.

Answer 19

False

Question 20

A drawback associated with OLAP reports is their inability to let users drill down into the data.

Answer 20

False

Question 21

One of the personal security safeguards is to use https at trusted, reputable vendors.

Answer 21

True

Question 22

Encryption is an example of a technical safeguard.

Answer 22

True

Question 23

A Trojan horse is a virus that masquerades as a useful program or file.

Answer 23

True

Question 24

Total sales, average sales, and average cost are examples of dimensions used in an OLAP report.

Answer 24

False

Question 25

Neural networks are popular unsupervised data mining techniques used to predict values and make classifications.

Answer 25

False

Question 26

Name a dynamic, social media-based CRM process.

Answer 26

Social CRM

Question 27

Social CRM is a _____ process

Answer 27

unstructured and uncontrolled

Question 28

_______ is a technique for intercepting computer communications through a physical connection to a network or without a physical connection in the case of wireless networks.

Answer 28

Sniffing

Question 29

_______ activities are supported by structured process.

Answer 29

Operations and manufacturing

Question 30

Name a significant risk of using social media for inbound and outbound logistics?

Answer 30

loss of privacy

Question 31

Name a likely result of hacking.

Answer 31

an unauthorized transaction from a user's credit card

Question 32

Problematic operational data is termed as ________.

Answer 32

dirty data

Question 33

A student invests money and time in a business administration course. In this example, the student invests in ________.

Answer 33

human capital

Question 34

Surveys suggest that some organizations do not report all their computer crime losses, and some will not report such losses at all.

Answer 34

True

Question 35

Purchased operational data often contains missing elements.

Answer 35

True

Question 36

equation that represents the value of social capital.

Answer 36

Number of Relationships × Relationship Strength × Entity Resources

Question 37

________ are small files that enables a browser to access Web sites without having to sign in every time.

Answer 37

cookies

Question 38

Most ads on social media generate revenue only when customers click on them.

Answer 38

True

Question 39

Removing and disabling ________ that may contain sensitive security data presents an excellent example of the trade-off between improved security and cost.

Answer 39

cookies

Question 40

Metrics that don’t improve one’s decision making skills are commonly referred to as ________ metrics.

Answer 40

vanity

Question 41

A ________ takes data from the data manufacturers, cleans and processes the data, and locates the data on the shelves.

Answer 41

data warehouse

Question 42

In information security,Organizations should implement safeguards that balance the trade-off between risk and cost.

Answer 42

True

Question 43

Reporting applications refer to business applications that input data from one or more sources and applies reporting operations to that data to produce business intelligence.

Answer 43

True

Question 44

what is used for bio-metric authentication?

Answer 44

facial features

Question 45

U.S. Steel Corp. is a well-known steel manufacturing company. SAMCROW, one of the customers of U.S. Steel Corp. holds an RFM score of 111. Which of the following characteristics relates SAMCROW with its RFM score?

Answer 45

SAMCROW has ordered recently and orders frequently, and it orders the most expensive goods.

Question 46

A sales team should attempt to up-sell more expensive products to a customer who has an RFM score of ________.

Answer 46

113

Question 47

what accurately defines a dimension in an OLAP report?

Answer 47

It is a characteristic of a measure.

Question 48

A ________ is a hierarchical arrangement of criteria that predict a classification or a value

Answer 48

decision tree

Question 49

Knowledge management (KM) benefits organizations because it ________.

Answer 49

improves process quality and increases team strength

Question 50

________ are information systems that support the management and delivery of documents including reports, Web pages, and other expressions of employee knowledge.

Answer 50

Content Management Systems (CMS)