Practice Test

Question 1

Which tags with the client supply when running a display see PC campaign?

Answer 1

Flash

Question 2

You receive an RFP with the following objectives listed awareness click through rate and demographic targeting. When you first get a chance to speak to the client the best choice of action would be to…

Answer 2

Confirm the priorities and the objectives

Question 3

The site analytics is most commonly to count over unique views to the site? For example the analysis might count the office user, mobile user, home user as three separate users even know there only one.

Answer 3

Internal tag based (ie Omniture)

Question 4

What is the standard IAB campaign cancellation cause for guaranteed deliverable?

Answer 4

14 days

Question 5

What are the four elements that are part of the consumer journey?

Answer 5

Awareness 
consideration
preferences 
purchase 
These four elements are part of the consumer buying funnel

Question 6

There are 14 million emails successfully delivered to women 3550 for the open rate is 20% and the click through rate is 20% how many people landed on the brand.com?

Answer 6

14000000.20=

2800000*.20=560,000

Question 7

For industry complaint advertiser the ad choice logo appears on the ads that are?

Answer 7

Behavioral targeted

Question 8

What is a pixel?

Answer 8

A term that defines a single point in a graphic

Question 9

Provide me with an example of a pixel?

Answer 9

300 x 250

Question 10

Your company has hired an ad verification service to audit your most recent campaigns.

which of the following will help you understand their margin of error?

Answer 10

See through rate

Question 11

Which type of Ad verification would confirm that you are not serving ad any website that has bad or blocked content?

Answer 11

Site context

Question 12

You purchase a universal ad package targeting ZIP Codes around your store, which type of ad verification would confirm that you are serving ads where you have contracted?

Answer 12

geo-targeting

Question 13

Your clients campaign is targeting people quit purchase dog food in the last three months to promote a doggy daycare be a mess. what is the derivation as related to dog ownership?

Answer 13

Inferred

Question 14

Your client would like to feature of video and also provide consumers access to many different ways to interact with your brand website social media and more which video ad unit would you recommend?

Answer 14

Full screen

Question 15

You’re generating a proposal for a client who is seeking efficiency of spending and wants to lower his CPM if possible. which pricing model do you recommend?

Answer 15

CPC - cost per click

Question 16

When implementing ad tracking tags your main concern should be what?

Answer 16

That tags will execute and collect data as expected in all browsers

Question 17

Which did you video unit overlays Rich ad content on the video in sync with the video content

Answer 17

Time synch

Question 18

What is a good example of a UGC?

Answer 18

UGC stands for user generated content

Instagram is an example .

Question 19

When selling digital against television it is important to point out which key benefit differentiator of digital.

Answer 19

The frequent creative changes

Question 20

When you’re setting up a campaign for alcohol advertiser which of the following must you ensure?

Answer 20

They have a Tigers website or whatever they click will land on a ask for DOB (date of birth)

Question 21

What rising star units futures state of the art plug-and-play functionality

Answer 21

Portrait

Question 22

What ad size unit can be used for non-smart phone users with the campaign?

Answer 22

120 x 20

Question 23

The differentiating feature of a mobile full flex rising start unit is what?

Answer 23

It’s responsive design

Question 24

True or false you need cookies to represent unique users?

Answer 24

False

Question 25

How would you determine a digital inventory availability?

Answer 25

Total inventory - booked and reserved orders = available inventory

Question 26

Which did you initially issued Pamlee relates to poor inventory management and inability to deliver in full?

Answer 26

Late creative

Question 27

What process tells a website that an ad is to be served?

Answer 27

Ad server

Question 28

What is the acceptable ad server discrepancy?

Answer 28

+|- 10%

Question 29

Another name for an ad tracking tag?

Answer 29

Pixel

Question 30

What ad operations helps determine the ability for an ad to be delivered in full?

Answer 30

OSI - on-site inventory

Question 31

Awareness,familiarity, purchase and loyalty are all part of what?

Answer 31

The traditional buying funnel

Question 32

A primary difference between traditional and modern buying funnel is what?

Answer 32

The purchase intent trigger

Question 33

Ad implication of a consumer decision journey?

Answer 33

Brands can attract interest for buyers closer to purchase

Question 34

Did you advertise it is superior to television ever Tyzine and which fronts?

Answer 34

The frequency of creative changes and the cost of entry

Question 35

How is digital most competitive when compared to traditional radio?

Answer 35

The target ability

Question 36

And every time I would like to reach people who is expressed interest in buying a car what type of targeting could you recommend?

Answer 36

Contextual targeting to auto enthusiasts

Question 37

Frequency capping is a solid recommendation for clients looking to do what?

Answer 37

Maximize unique reach

Question 38

When you do not have explicit information on a user, what Online tool is used for targeting?

Answer 38

Cookies

Question 39

Retargeting is serving add to users who have done what?

Answer 39

Visited your website and have been cookies

Question 40

What metrics will demonstrate the on duplicated visitors to a website?

Answer 40

Totally unique visitors

Question 41

Which metrics is the most sound indicator or user engagement with your site?

Answer 41

Total minutes per visit

Question 42

A publisher with unsold inventory is an example of what?

Answer 42

SSP - supply side platform

Question 43

This programmatic buy tool is used to automatically transactions between buyer and inventory?

Answer 43

Ad exchange

Question 44

Who in an organization should be if you completed contract and a cyst and optimizing a campaign?

Answer 44

The trafficker

Question 45

a system that contain details of orders and business rules for approvals?

Answer 45

OMS - order management system

Question 46

If an advertiser is most interested in making sure that their client actually read their emails which metrics would you recommend they watch?

Answer 46

Open rate

Question 47

If an advertiser purchase is an article to place on the website that site is what type of media?

Answer 47

Do you have a advertiser owns the website Answer - Owned

Question 48

What is the digital equivalent to the traditional advertisers?

Answer 48

Visitors

Question 49

What tool is often used by large ever kaisers to measure their own site statistics?

Answer 49

Omniture

Question 50

What type of targeting is exclusive to digital advertising?

Answer 50

Dynamic retargeting

Question 51

What type of company allows advertisers and their agencies to manage media buying via multiple exchanges in one interface?

Answer 51

Demand side platform

Question 52

What do you search engines used to eliminate waste and determine the best results for search queries?

Answer 52

Algorithm

Question 53

Your client wants to target consumers who have already expressed interest in buying new Furniture. What is the bees way to target them?

Answer 53

Behavioral targeting

Question 54

What rising star unit can be used in display video and mobile?

Answer 54

Filmstrip

Question 55

And advertiser wants to ensure they reach as many unique people as possible but has a limited budget. what is the best targeting tool to reach the most users on a site?

Answer 55

Frequency All banner ads

Question 56

A client tells you they cannot have their ad seen by anyone under the age of 21. What type of targeting would they need to use?

Answer 56

Demographic