Practise Test 1

Question 1

Which of the following is NOT a core concept of marketing?
A. Needs, wants, and demands
B. Target market
C. Value proposition
D. Product orientation

Answer 1

D. Product orientation

Question 2

The process of dividing a large market into smaller groups with distinct needs, characteristics, or behaviors is known as:
A. Market segmentation
B. Target marketing
C. Product positioning
D. Market penetration

Answer 2

A. Market segmentation

Question 3

Which of the following is an example of a demographic segmentation variable?
A. Lifestyle
B. Personality
C. Social class
D. Geographic location

Answer 3

C. Social class

Question 4

Which of the following best describes a product’s positioning?
A. The process of designing and creating a new product
B. The image or perception of a product in the minds of consumers
C. The process of determining the price of a product
D. The process of promoting and advertising a product

Answer 4

B. The image or perception of a product in the minds of consumers

Question 5

Which of the following is NOT a stage in the product life cycle?
A. Introduction
B. Growth
C. Maturity
D. Decrease

Answer 5

D. Decrease

Question 6

Which pricing strategy involves setting a high initial price to maximize profits before gradually lowering the price?
A. Market skimming pricing
B. Penetration pricing
C. Cost-based pricing
D. Competition-based pricing

Answer 6

A. Market skimming pricing

Question 7

Which of the following is NOT a component of the promotion mix?
A. Advertising
B. Personal selling
C. Public relations
D. Distribution

Answer 7

D. Distribution

Question 8

Which of the following is an example of a pull promotion strategy?
A. Offering discounts to retailers for promoting a product
B. Using sales representatives to contact potential customers
C. Providing incentives to the sales team for meeting targets
D. Running a television advertisement to attract consumers to request the product from retailers

Answer 8

D.

Question 9

Which of the following is a characteristic of a market-oriented organization?
A. Focuses on maximizing profits in the short term
B. Prioritizes internal capabilities over customer needs
C. Adapts its offerings to meet customer demands
D. Relies on product development as its primary growth strategy

Answer 9

C. Adapts its offerings to meet customer demands

Question 10

Which of the following is an example of a primary data source?
A. Government publications
B. Trade journals
C. Surveys and questionnaires
D. Competitor websites

Answer 10

C. Surveys and questionnaires

Question 11

Which of the following refers to the process of selecting, organizing, and interpreting information to produce meaningful insights for marketing decision-making?
A. Marketing research
B. Marketing analytics
C. Marketing information system
D. Marketing intelligence

Answer 11

B. Market analytics

Question 12

Which of the following is NOT a component of the marketing environment?
A. Microenvironment
B. Macroenvironment
C. Internal environment
D. Sociological environment

Answer 12

D. Sociological environment

Question 13

Which of the following is an example of a public policy and ethics issue in marketing?
A. Competitive pricing strategies
B. Product quality and safety
C. Sales promotion techniques
D. Packaging and labeling design

Answer 13

B. Product quality and safety

Question 14

Which of the following is a characteristic of a market challenger in the competitive market?
A. Holds the largest market share in the industry
B. Tends to focus on maintaining the status quo
C. Takes an offensive or proactive stance against competitors
D. Collaborates with market followers to gain a competitive advantage

Answer 14

C.

Question 15

Which of the following is NOT a stage in the consumer adoption process?
A. Awareness
B. Interest
C. Trial
D. Disposal

Answer 15

D. Disposal

Question 16

Which of the following refers to the set of tangible and intangible features that customers perceive as delivering value?
A. Brand equity
B. Product mix
C. Product line
D. Product benefits

Answer 16

D. Product benefits

Question 17

Which of the following is an example of a distribution channel intermediary?
A. Manufacturer
B. Wholesaler
C. End consumer
D. Advertising agency

Answer 17

B. Wholesaler

Question 18

Which of the following is a characteristic of a concentrated targeting strategy?
A. Focuses on serving a specific niche market segment
B. Offers a single product to the entire market
C. Targets a broad market with a standardized product
D. Competes on the basis of low prices

Answer 18

A.

Question 19

Which of the following is an example of a push promotion strategy?
A. Offering discounts to consumers at the point of purchase
B. Running a television advertisement to attract consumers
C. Providing incentives to the sales team for meeting targets
D. Using public relations to create awareness and generate interest

Answer 19

C. Providing incentives to the sales team for meeting targets

Question 20

Which of the following is an example of a convenience product?
A. Luxury car
B. Designer clothing
C. Bread and milk
D. Personal computer

Answer 20

C. Bread and milk

Question 21

Which of the following refers to the overall process of building and maintaining profitable customer relationships?
A. Customer satisfaction
B. Customer acquisition
C. Customer lifetime value
D. Customer relationship management

Answer 21

D. Customer relationship management

Question 22

Which of the following is a component of the marketing mix?
A. Segmentation
B. Market research
C. Price elasticity
D. Promotion

Answer 22

D. Promotion

Question 23

Which of the following is an example of a persuasive advertising objective?
A. Creating awareness of a new product
B. Reminding customers about a product
C. Reinforcing brand loyalty
D. Informing customers about product features

Answer 23

C. Reinforcing brand loyalty

Question 24

Which of the following refers to the set of activities involved in delivering products or services to end customers?
A. Supply chain management
B. Customer relationship management
C. Product development
D. Integrated marketing communication

Answer 24

A. Supply chain management

Question 25

Which of the following pricing strategies involves setting prices based on the perceived value of the product to the customer? A. Cost-based pricing B. Competition-based pricing C. Value-based pricing D. Skimming pricing

Answer 25

C. Value-based pricing

Question 26

Which of the following best defines the term "market penetration"? A. Developing new products for existing markets B. Entering new markets with existing products C. Increasing market share within existing markets D. Acquiring a competitor to expand market reach

Answer 26

C. Increasing market share within existing markets

Question 27

Which of the following factors is NOT part of the PESTEL analysis framework? A. Political B. Economic C. Social D. Technological E. Evaluation

Answer 27

E. Evaluation

Question 28

Which of the following is an example of a marketing objective? A. Increase brand awareness by 20% within six months B. Reduce employee turnover by 10% in the next fiscal year C. Improve customer service skills through training programs D. Decrease production costs by implementing automation

Answer 28

A. Increase brand awareness by 20%

Question 29

Which of the following refers to the process of evaluating and selecting the most promising market segments to target? A. Market positioning B. Market segmentation C. Market targeting D. Market development

Answer 29

C. Market targeting

Question 30

Which of the following pricing strategies involves setting prices below the competition to gain market share quickly? A. Penetration pricing B. Skimming pricing C. Cost based pricing D. Premium pricing

Answer 30

A. Penetration pricing