Prelims

Question 1

compensation systems must be properly aligned with strategy and structure

human resources
information practices

Answer 1

human resources

Question 2

traditional business models may be sufficient to offer customer service during normal business hours, either at physical locations or over the phone

human resources
customer relationships

Answer 2

customer relationships

Question 3

customers who are skeptical about the security and reliability of ecommerce purchases can be influenced in many ways

awareness and association
naming

Answer 3

naming

Question 4

has the original concept of internet

tim berners lee
vannevar bush

Answer 4

vannevar bush

Question 5

low cost, high service strategy to carve out successful niches

niche marketing
methods of entry

Answer 5

niche marketing

Question 6

direct or indirect exporting, new start ups, franchising

niche marketing
methods of entry

Answer 6

methods of entry

Question 7

multinational business will have a polycentric orientation

methods of entry
opportunities and entry

Answer 7

methods of entry

Question 8

process which all consumers and industrial goods are transferred from producers to end users

distribution
culture

Answer 8

distribution

Question 9

longer term issue will likely be how to do business

multi channel coordination
business unit integration

Answer 9

multi channel coordination

Question 10

to build customer trust and loyalty is similar

brand management
naming

Answer 10

brand management

Question 11

must fully take advantage of the exposure opportunity and cost savings made available by internet hiring

hiring
convenience

Answer 11

hiring

Question 12

can facilitate the transfer of corporate value into realm of ecommerce

naming
brand management

Answer 12

naming

Question 13

use for a widespread, owing to space saving requirements

symbols
distribution

Answer 13

symbols

Question 14

should be given enough freedom to utilize ecommerce

SBU
IT Infrastructure

Answer 14

SBU

Question 15

may be integrated by business unit, functions, product lines

business unit integration
full integration

Answer 15

business unit integration

Question 16

first priority of a company seeking an integrated ecommerce effort

IT infrastructure
Logistics

Answer 16

IT infrastructure

Question 17

anthropologist and sociologist alike have tried to produce the perfect definition

definition
culture

Answer 17

definition

Question 18

lead the company’s integration effort to the point where ecommerce initiative

SBU
Functional

Answer 18

SBU

Question 19

important for internationally or globally oriented e business

culture
symbols

Answer 19

culture

Question 20

charged with specific goals regarding the company’s ecommerce strategy and integration efforts

SBU
functional

Answer 20

SBU

Question 21

practices form one of the cornerstones of good systems

measurement
human resources

Answer 21

measurement

Question 22

process that includes not only the physical handling and distribution of goods and the transfer of ownership from producer to consumer

distribution
symbol

Answer 22

distribution

Question 23

central to the implementation of ecommerce strategy

management of personnel
hiring

Answer 23

management of personnel

Question 24

building awareness of the website has also been dramatic failure

awareness and association
brand management

Answer 24

awareness and association

Question 25

can also provide ample opportunities for cost savings IT infrastructure functional

Answer 25

IT infrastructure

Question 26

short term question may indeed be how to enter e business business unit integration multi channel coordination

Answer 26

multi channel coordination

Question 27

internet began in 1969 as a communication medium project of the US dept. ecommerce arpanet

Answer 27

arpanet

Question 28

internet has already made a big difference in the way business operates globally methods of entry opportunities and entry

Answer 28

opportunities and entry

Question 29

need a network of computers to enable collaborative work world wide web arpanet

Answer 29

arpanet

Question 30

used for business to business e commerce intranet extranet

Answer 30

extranet

Question 31

server that linked to the internet wan host computer

Answer 31

host computer

Question 32

may be mounted on a lan or wan internet and protocols intranet

Answer 32

intranet

Question 33

although many large brick and mortar companies are attempting to integrate and transform into clicks and mortar partial corporate integration multi channel coordination

Answer 33

multi channel coordination

Question 34

strategic elements that is not unique in e commerce bricks and clicks brand management

Answer 34

brand management

Question 35

simple terms, culture is defined as ways of living built by a group of human beings culture definitions

Answer 35

definitions

Question 36

developed the first graphical browser for the internet tim berners lee marc adreesen

Answer 36

marc adreesen

Question 37

companies must re examine their customer service practices and make numerous key decisions measurement customer relationships

Answer 37

customer relationships

Question 38

alternatives can be added now the virtual business via internet opportunities and entry methods of entry

Answer 38

methods of entry

Question 39

culture has been defined in a multiplicity of ways because of its diversity niche marketing definitions

Answer 39

definitions

Question 40

third area in which a company has reasonable choice between internal fulfillment and outsourcing SBU Logistics

Answer 40

Logistics

Question 41

consists of networked internal connection of computers to owned by an organization client server architecture intranet

Answer 41

intranet

Question 42

prime source of competitive advantage problems with customer service systems must be addressed immediately convenience management of personnel

Answer 42

convenience

Question 43

must be chosen with care in designing a web site for global audience symbols colors

Answer 43

colors

Question 44

company should simply extend its existing performance measures to an e commerce venture human resources measurement

Answer 44

measurement

Question 45

allows employees to focus more on customer service, reduce problem orders and increase productivity system convenience

Answer 45

system

Question 46

uses a building block approach to determine how e commerce can fit within a company's larger business strategy business unit integration multi channel coordination

Answer 46

business unit integration

Question 47

research scientist working at CERN physics lab in switzerland and conceived the world wide web and released it to the public vaneevar bush tim berners lee

Answer 47

tim berners lee

Question 48

coined the term hypertext in the early 1960 marc adreesen ted nelson

Answer 48

ted nelson

Question 49

marketing terms called customer of one and it applies to airlines, just as it does to cars or computers opportunities and entry methods of entry

Answer 49

opportunities and entry

Question 50

brochure sites which offer simple static information, not much different from the printed brochures definitions opportunities and entry

Answer 50

opportunities and entry