Pres Article: Indian Fashion Industry Flashcards
(4 cards)
What is one major challenge faced by Indian designers?
Balancing cultural identity with globalization. Having traditional clothes is unique but limits global appeal.
Why did Indian consumers initially resist high-end fashion prices?
Viewed them as glorified tailors. Overpriced.
How does the growth of the Indian fashion industry contribute to the economy?
Creates jobs, boosts GDP
What makes the Indian fashion industry unique?
Foundation in traditional craftsmanship and heritage.