Price determination Flashcards
(34 cards)
Demand
The quantity of a good or service that consumers are able and willing to buy at a given price during a given period of time
Factors influencing demand
- Population
- Income
- Related goods
- Advertising
- Trends
- Expectations
- Seasons
Price elasticity of demand
The responsiveness of a change in demand to a change in price
Elastic good
PED > 1
Inelastic good
PED < 1
Unitary good
PED = 1
Perfectly inelastic good
PED = 0
Perfectly elastic good
PED = infinity
Factors influencing PED
- Necessity (more inelastic)
- Substitutes (more elastic)
- Addictiveness (more inelastic)
- Durability (more elastic)
- Peak demand (more inelastic)
Total revenue
- If the PED is inelastic, increasing price increases total revenue
- If the PED is elastic, increasing price decreases total revenue
Tax burden from indirect taxation
- If demand is inelastic the consumer bears most of the tax burden
- If demand is elastic the producer bears most of the tax burden
Gain from subsidies
- If demand is inelastic, the consumer gains most of the benefit (through a bigger fall in price)
- If demand is elastic, the producer gains most of the benefit (through a bigger rise in revenue/output)
Income elasticity of demand
The responsiveness of a change in demand to a change in income
Inferior goods
- Demand falls as income increases
- YED < 0
Normal goods
- Demand increases as income increases
- YED > 0
Luxury goods
- Demand increases even more than the increase in income
- YED > 1
Cross elasticity of demand
The responsiveness of a change in demand of one good, to a change in price of another good
Complimentary good
- If the price of 1 good falls, quantity demanded for both will fall
- XED < 0
Substitute goods
- If the price of 1 good increases, quantity demand for the other also increases
Supply
The quantity of a good or service that a producer is able and willing to supply at a given price during a given period of time
Factors influencing supply
- Productivity (outward shift)
- Indirect taxes/subsidies (inward/outward shift)
- Technology (outward shift)
- Costs of production
Price elasticity of supply
The responsiveness of a change in supply to a change in price
Elastic supply
- Firms can increase supply quickly at little cost
- PES > 1
Inelastic supply
- It is expensive or takes a long time to increase supply
- PES < 1