Price Determination In A Competitive Market Flashcards
(58 cards)
What is Demand?
The quantity that producers are willing and able to buy at a given price and time period.
What is the law of demand?
Demand and supply have an inverse relationship
What causes an extension of the demand curve?
A fall in market price.
What causes a contraction of the demand curve
A rise in market price.
How does the substitution effect determine the demand for a good or service?
Decreased price becomes more attractive to consumers compared to similar products.
How does the income effect determine the demand for a good or service?
Decreased price gives the consumer more purchasing power allowing them to buy more of the same product.
How does the Diminishing Marginal Utility determine the demand for a good or service?
As consumers buy more of one product, their satisfaction from each additional unit decreases creating the downward sloping demand curve.
What is Effective Demand?
Demand that is backed up with the ability to pay for a good or service (e.g. bread).
What is Potential (latent) Demand?
Demand that is not expressed in the market yet as consumers do not have the ability to pay for it (e.g. yatch in Monaco)
What is Derived Demand?
Demand for a factor of production (CELL) that is used to produce another good or service.
(e.g. tyres for a car)
What is Joint Demand?
When demand for one product is directly and positively related to market demand for a related good or service. They are interdependent.
( e.g ink and printers)
Known as complements
What is Composite Demand?
Demand for a good that has multiple uses. (e.g. milk which can be used for cheese, yoghurt)
Can lead to pareto effect.
Causes for shifts in the demand curve
PASIFIC
P opulation
A dvertising
S ubstitiutes
I ncomes
F ashion/trends
I nterest rates
C omplements
What is Price Elasticity of Demand?
Measures the responsiveness of the quantity demanded for a good or service to changes in its price.
What is the formula for PED?
% change in quantity demanded / % change in price
Answer should retain [-] in an exam
If PED = 0 what does that mean?
Demand is Perfectly Price Inelastic
There is no change to price when there is a change in demand.
E.g Healthcare in the USA
If PED < 1 what does that mean?
Demand is Price Inelastic
There is little response to price change
E.g. Goods sold by monopolies
If PED > 1 what does that mean?
Demand is Price Elastic
There is significant response to price changes
E.g Luxury goods/ Airline tickets/ Fast Food
If PED = infinity what does that mean?
Demand is Perfectly Price Elastic.
Infinite percentage change in quantity to change in price
THEORETICAL
If PED = 1 what does that mean?
Demand is unit elastic
The quantity demanded changes by the same percentage as the change in price
E.g Petrol
What are the key factors affecting PED?
SPLAT
S ubstitutes (no.)
P ercentage of income
L uxury or necessity
A ddictive/Habit forming
T ime period (to find substitute)
What is the relationship between PED and total revenue?
E lastic
O pposite
I nelastic
S ame
Price increases then revenue will either increase (if inelastic) or decrease (if elastic)
Vice Versa
What is Cross Elasticity of Demand?
Measures the responsiveness of the quantity demanded of one good with a change in price of another.
What is the formula of XED?
% change in quantity demanded of A / % change in price of B