Price Determination in a Competitive Market Flashcards
(48 cards)
What is demand?
Demand is the quantity of a good or service that consumers are able and willing to buy at a given price during a given period of time.
How does demand vary with price?
Generally, the lower the price, the more affordable the good and consumer demand increases.
What causes movements along the demand curve?
Only changes in price.
What mnemonic is used to remember the factors that shift the demand curve and what does each letter stand for?
Population
Income
Related Goods
Advertisement
Tastes and Fashion
Expectations of future price
Seasons
What are substitutes in the context of related goods?
Goods that can replace another good, such as two different brands of TV.
What is the effect of a price decrease in a substitute good on demand?
The quantity demanded of the original good will fall.
How do expectations of future price changes affect demand?
If speculators expect prices to increase, current demand is likely to increase.
What does the law of diminishing marginal utility state?
As an extra unit of the good is consumed, the marginal utility falls.
What does the downward sloping demand curve indicate?
The inverse relationship between price and quantity.
Why are consumers willing to pay less for additional units of a good?
Because the marginal utility derived from consuming the good decreases.
When does the utility derived from a good become zero?
Eventually, as more units are consumed.
What is PED and the formula
Price Elasticity of Demand - the responiveness of a change in demand to a change in price
PED = %change QD/%change P
what do each PED values show, + perfect values
PED=infinity = perfectly elastic
PED=0 = perfectly inelastic
PED=1 = unitary elastic
PED<1 = inelastic
PED>1 = elastic
What is YED, + formula
YED = %change QD/ %change Y
Income elasticity of demand, the resposiveness of a change in demand to a change in income
What does each YED value mean
YED<0 = inferior good
<0YED<1 = normal good
YED>1 = luxury good
What is XED
Cross elasticity of demand is the responsiveness of a change in demand of one good
What does each XED value mean
XED>0 = substitute good
XED<0 = compliment good
What is supply?
Supply is the quantity of a good or service that a producer is able and willing to supply at a given price during a given period of time.
Why are supply curves upward sloping?
Supply curves are upward sloping because:
* If price increases, it is more profitable for firms to supply the good, so supply increases.
* High prices encourage new firms to enter the market, because it seems profitable, so supply increases.
* With larger outputs, firm’s costs increase, so they need to charge a higher price to cover the costs.
What is an expansion of supply?
If price increases from P2 to P1, QS increases from Q2 to Q1. This is an expansion of supply.
What causes movements along the supply curve?
Only changes in price will cause movements along the supply curve.
What drives firms according to the theory of the profit motive?
Firms are driven by the desire to make large profits.
Do price changes shift the supply curve?
Price changes do not shift the supply curve.