Primary and Secondary Research Flashcards
(83 cards)
Define research
A planned process for which information is gathered systematically and then analysed and evaluated to form a conclusion
Define primary data
Data collected by research for their own purpose
Eg questionnaire and surveys
Advantages of primary data
Data is up to date
Researcher has control and therefore the research is specific to need
Disadvantages of primary data
It takes time to organise
Define secondary data
Research that has already been collected by another researcher
Advantages of secondary data
Quick and cheap
Large scale so likely to represent the population
Disadvantages of secondary data
It may be outdated and not fit for purpose
Define empirical data
Verifiable data obtained by observation, measurement or from experiences
Define quantitative data
Information produced in a numerical form that can be analysed specifically this usually generates a hypothesis
Eg histograms and pie charts
Define qualitative data
Information which aims to get a feel for what something is like arranged in word form eg unstructured interviews or photographs
Define population
A large group of people you are interested in studying
Define target population
A specific group of people that research is based on
Define representativeness
Sample should represent target populations
Define generalised population
Applying the research to the whole population
Explain random sampling
A preferred method where people are selected by chance
Advantages of random sampling
Avoids bias
Disadvantages of random sampling
Time consuming
May not be representative
Define systematic sampling
When there is a system in place to help collect data
Advantages of systematic sampling
Avoids bias
Disadvantages of systematic sampling
Not representative or random
Define opportunity sampling
People who are available and ready to take part
Define voluntary sampling
People who volunteer to take part
Define stratified sampling
Participants are all relevant to the research
Define researcher bias
Where scientists performing the research influence the results to portray a certain outcome