Primary Research Methods (page 18) Flashcards
(3 cards)
1
Q
What is primary research?
A
Gathering data from original and reliable sources, rather than relying on anyone else’s research
2
Q
Primary research can be used to collect both quantitative and qualitative information, what are they?
A
Qualitative information is written thoughts and feelings
Quantitative information is numbers and quantities
3
Q
What are ways to carry out primary research?
A
Focus groups, interviews, online surveys and questionnaires
