principles of design

Question 1

formal balance:

Answer 1

• creates a mirror image when separated by a line
• appeals to logical thinkers

Question 2

informal balance:

Answer 2

• objects on either side of the imaginary line are unmatched but appear to be balanced

Question 3

radial balance:

Answer 3

• results from the arrangement of elements around a center point
• typically incorporates round elements

Question 4

emphasis:

Answer 4

• the focal point of the design
• what your eyes are drawn to

Question 5

proportion:

Answer 5

• relationships between all the elements and how they compare to each other
• can be measure by length compared to width, top size compared to bottom size, etc.

Question 6

rule of thirds:

Answer 6

• a rule of thumb with regard to making visually appealing images or designs
• should create more tensions

Question 7

scale:

Answer 7

• the relative size of one object to another
• we typically use the human figure to judge scale

Question 8

rhythm:

Answer 8

• creates a sense of order and continuity
• can be achieved in various ways: repetition, radiation, gradation, opposition and transition

Question 9

harmony:

Answer 9

• created when each part of a design looks like it belongs
• elements are varied to prevent boredom

Question 10

pattern:

Answer 10

• regularly arranged elements
• colors, shapes, sizes, lines, etc.

Question 11

contrast:

Answer 11

• using opposite elements together with the intention of highlighting their differences
• created visual interest