Print Ads Flashcards
(7 cards)
FIVE MAIN FEATURES (Print Ads)
- Purpose
- Medium
- Target Audience
- Techniques
- Impact
VISUAL ELEMENTS
General Mood:
the overall feeling that is conveyed by the ad (joy, fun
VISUAL ELEMENTS
Typeface:
the size, shape, and style of the print used in the ad.
or satisfaction).
VISUAL ELEMENTS
Shapes:
the shape of the product, the shapes of the other components of the ad, the relationship between them and what thoughts/feelings are conveyed by them.
VISUAL ELEMENTS
Overall Composition:
the combined effect of the General Mood, Typeface, Logo, Colour Scheme, Light and Shapes in the ad.
STORY COMPONENTS
SYMBOLS:
an object that stands for something more than itself.
STORY COMPONENTS
SUB-TEXT:
a meaning that goes beyond the surface meaning suggested in the ad.