{ "@context": "https://schema.org", "@type": "Organization", "name": "Brainscape", "url": "https://www.brainscape.com/", "logo": "https://www.brainscape.com/pks/images/cms/public-views/shared/Brainscape-logo-c4e172b280b4616f7fda.svg", "sameAs": [ "https://www.facebook.com/Brainscape", "https://x.com/brainscape", "https://www.linkedin.com/company/brainscape", "https://www.instagram.com/brainscape/", "https://www.tiktok.com/@brainscapeu", "https://www.pinterest.com/brainscape/", "https://www.youtube.com/@BrainscapeNY" ], "contactPoint": { "@type": "ContactPoint", "telephone": "(929) 334-4005", "contactType": "customer service", "availableLanguage": ["English"] }, "founder": { "@type": "Person", "name": "Andrew Cohen" }, "description": "Brainscape’s spaced repetition system is proven to DOUBLE learning results! Find, make, and study flashcards online or in our mobile app. Serious learners only.", "address": { "@type": "PostalAddress", "streetAddress": "159 W 25th St, Ste 517", "addressLocality": "New York", "addressRegion": "NY", "postalCode": "10001", "addressCountry": "USA" } }

Print Ads Flashcards

(7 cards)

1
Q

FIVE MAIN FEATURES (Print Ads)

A
  1. Purpose
  2. Medium
  3. Target Audience
  4. Techniques
  5. Impact
How well did you know this?
1
Not at all
2
3
4
5
Perfectly
2
Q

VISUAL ELEMENTS
General Mood:

A

the overall feeling that is conveyed by the ad (joy, fun

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
3
Q

VISUAL ELEMENTS
Typeface:

A

the size, shape, and style of the print used in the ad.
or satisfaction).

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
4
Q

VISUAL ELEMENTS
Shapes:

A

the shape of the product, the shapes of the other components of the ad, the relationship between them and what thoughts/feelings are conveyed by them.

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
5
Q

VISUAL ELEMENTS
Overall Composition:

A

the combined effect of the General Mood, Typeface, Logo, Colour Scheme, Light and Shapes in the ad.

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
6
Q

STORY COMPONENTS
SYMBOLS:

A

an object that stands for something more than itself.

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
7
Q

STORY COMPONENTS
SUB-TEXT:

A

a meaning that goes beyond the surface meaning suggested in the ad.

How well did you know this?
1
Not at all
2
3
4
5
Perfectly