Printed media Flashcards
(10 cards)
What does printed media create with the reader?
An emotional connection.
Why is print media high quality?
To promote credibility and because its a multi sensory experience.
Why is print media good for the memory?
Because the brain reacts and retains information differently.
What is an advantage to TV/Radio advertising?
It can reach a wider audience, it builds trust, boosts sales.
What is a disadvantage to TV/Radio advertising?
It can be difficult to change, difficult to target specific audience, there is no guarantee it will be viewed.
What percentage of the UK population use Facebook?
79%
What percentage of the UK population use Twitter/X?
47%
What percentage of the UK population use Instagram?
41%
What is one way to gain a competitive advantage?
Cater internationally.
