Product Flashcards
(3 cards)
1
Q
What are ways a product life cycle can be extended?
A
Update packaging, more features, changing market market, advertising, price reduction.
2
Q
What’s on the Boston’s matrix and explain them.
A
Star (high market share, fast growth). Cash cow (high market share, low growth). Question marks (low market share, fast growth). Dogs (low market share, low growth).
3
Q
What are stages of a product life cycle?
A
Development, Introduction, Growth, Maturity, Decline.
