Product Analysis and Systems Flashcards
(22 cards)
Define global manufacturing.
The movement of goods, services, components and labour across the whole globe.
Usually driven by profit but also the need to expand in to new markets
Advantages for the country of global manufacturing.
-increased employment opportunities
-increased training for workers
-increased wealth and standard of living
-local infrastructure, transport and amenities could be improved with investment
-foreign currency is brought into the country increasing its balance of payments and promotes further development
Advantages to the company moving in global manufacturing.
- can use cheaper labour
- developing countries have less stringent legislation so companies can cut corners (h&s/environmental)
Disadvantages to the country for global manufacturing.
- potential for company to exploit weak work laws
- poor working conditions
- potential ecological damage to the locality for new infrastructure especially is environmental law can be exploited
Disadvantages of global manufacturing in terms of sustainability.
- increased movement of components and parts travelling more miles, increased fuel emissions
Advantages of global manufacturing to the consumer.
Greater variety of products
Cheaper products
What is global manufacturing of services?
the ability to have service sectors working across the globe, for example taking advantage of different time zones and being able to have design teams working 24h across the globe.
What four areas do intellectual property rights apply to?
- Registered design and the design rights
- Registered trade marks
- Patents
- Copyright
What is the purpose of intellectual property?
It exists to provide designers with protection that their design will not be copied and gives legal recognition of the ownership of that design/brand.
What do design rights protect?
The visual appearance of an object and is automatic, but limited to uk only.
How long do design rights last?
For 10 years after the first marketing of the articles that use the design or 15 years after the creation of the design.
What do design rights allow you to do?
To stop anyone from copying the shape or configuration of the article.
What does registered design grant?
Exclusive rights in the look and appearance of a product
What does design registration prevent?
People making, offering, putting on the market, importing, exporting, using a product to which your design is applied.
What can you claim protection over with registered design?
shape of a product
2D surface pattern or graphic design
How often can registered design be renewed?
Every 5 years for up to a total of 25 years
What does a registered design allow you to do?
Sell your design and the IP rights to it, or licence somebody else to use your design while you retain the IP rights.
Name an example of licensing intellectual property.
Many film companies buy rights to books to turn them into films. Sony have the rights to Spider-Man after they were bought from marvel. Spider-Man only appears in Marvel films when agreements between the two are reached.
What does the registered trade mark protect?
protects from the unauthorised use of logos and brand names
What does registered trade mark apply to?
- any sign which can be represented graphically
- any sign which can distinguish goods or services
- includes words, personal names, designs, letters and the shape of goods and their packaging
How long does trademark register for?
10 years and can be renewed indefinitely
What does a patent grant?