Product Development Flashcards

1
Q

What are the 4 stages of product development?

A
  1. Product or service description
  2. Creating a prototype
  3. Testing the prototype
  4. Validating the market acceptability
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2
Q

What is the process of developing, testing, and commercializing a product or service with the ultimate objective of solving the problem of the primary target market?

A

Product Development

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3
Q

It is the preliminary model or sample of a new product or service that is created to test a product concept or service process.

A

Prototype

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4
Q

It is an exciting process for the entrepreneurs because he or she will be a able to see that his or her ideas will soon become a tangible reality.

A

Creating the prototype

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5
Q

What is the stage where the entrepreneurs can experiment, develop, and make some improvements in the potential product or service?

A

Creating the prototype

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6
Q

What describes how a product or service works and will be a blueprint of all business operations?

A

Product or service description

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7
Q

It should directly address the primary target market in a personal manner using everyday language.

A

Product or service description

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8
Q

It should highlight the feature that will cater to the customer’s needs or address the customer’s problems.

A

Product or service description

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9
Q

Realistic Superlatives should be used.

A

Product description

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10
Q

The objective of the entrepreneurs at this stage is to verify if the product or service concept will work at the simplest, fastest, and cheapest way.

A

Creating the prototype

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11
Q

Which stage uncovers the final loopholes that need to be fixed before commercialization?

A

Testing the prototype

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12
Q

Which stage gives the entrepreneur a leeway to examine and scrutinize the prototype and provide feedback as to what can be improved before launch?

A

Testing the prototype

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13
Q

How many testing methods does the prototype testing stage have?

A

6

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14
Q

This testing method’s objective is to identify errors, deficiencies, and issues that may impede the success of the product or service.

A

Focus Group Discussion

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15
Q

This testing method happens prior to launching where the entrepreneur must ensure that the product or service complies with all the relevant laws and regulations and have a necessary license or permit to operate.

A

Legality and ethical test

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16
Q

It is the testing method where the entrepreneur must ensure that the product is safe to use, safe to be consumed, or safe to be applied

A

Safety test

17
Q

It is the testing method when the entrepreneur can match the expected costs versus his or her budget.

A

Product costing test

18
Q

It is the testing method where each component of the product or service must be tested independently to identify component failures for goods or service failures for services.

A

Component test

19
Q

It is the testing method where the entrepreneur must test a similar line of products or the competitor’s product or service itself to compare and get the best practices to be applied to the new product or service.

A

Competitor’s product/service test

20
Q

What is the process of finding out if the intended primary target market will be buying the product or availing the service?

A

Validation of market acceptability

21
Q

What is the critical factor that the entrepreneur must validate before launching the product or service, because this can strongly suggest if the business will be successful or not?

A

Market acceptability

22
Q

It also tests whether the value proposition and unique selling proposition are appropriate or there is a need to improve them.

A

Validation of market acceptability

23
Q

Use the most strategic marketing research tool, wherein the entrepreneur can get the most relevant answers in the cheapest way to possible.

A

Validation of market acceptability

24
Q

FGD, survey, observation, interview, online survey, e-mail, or a combination of these are called what?

A

Marketing research tools

25
Q

Prepare relevant open minded questions that answer the objectives above. Keep the questions to a minimum.

A

Validation of market acceptability

26
Q

Find market experts who also target the same market but not directly competing with the entrepreneur.

A

Validation of market acceptability

27
Q

Collect all the data, analyze them, and prepare a summative report that answers the objective questions.

A

Validation of market acceptability

28
Q

What describes how a business captures, delivers, and captures value?

A

Business Model

29
Q

What is made up of 9 parts that, together, end up describing the business model?

A

Business Model Canvas