Product differentiation, monopolistic competition and oligopoly Flashcards

1
Q

what are characteristics of perfect competition?

A
  1. high level of competition, many firms and producers
  2. Price takers (must take price set by the market; no control over price due to high level of competition)
  3. homogenous products, perfect substitutes for each other
  4. easy for competitors to enter and leave (low barriers of entry)
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2
Q

firm with perfect competition looks like

A

perfectly elastic

no control over price

if they raise their price to 11, then consumers will go to their competitors

no reason to sell below 10 as they could be selling a higher price –> make more profit

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3
Q

in the perfect competition price elasticity diagram, the perfectly elastic line can also be

A

marginal revenue: selling an additional unit will be an increase in 10 of revenue

D = AR (average revenue) = MR (marginal revenue) = P

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4
Q

how many units should a firm in perfect competition produce?

A

according to profit maximisation rule, should qty where MR= MC, and always produce qty where MR>MC

at the point where MR (additional revenue of producing that unit) = MC (additional cost from producing that unit) (stop producing) (this is the profit maximising qty)

if you produce where MC > MR, less profit

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5
Q

what is total revenue?

A
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6
Q

what is the total cost of producing at 10 units?

A
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7
Q

what is the profit the firm is making from producing 10units?

A
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8
Q

firm making a loss in perfect competition, selling at $10

A
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9
Q

firm in perfect competition breaking even, selling at $10

A
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10
Q

firm in perfect competition, selling at $10 and making a profit

A
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11
Q

what is the profit maximising qty?

what is the total revenue at that qty?

how much is the profit?

where MR = $30

A
  1. 5 units as MR> MC
  2. total revenue = 30 x 5 = 150
  3. profit = total revenue - total cost = 150-80 = 70
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12
Q

what happens to firms in perfect competition in the long run?

A

due to low barriers of entry, more competitiors will enter, causing the supply curve to shift to the right in the market supply and demand graph –> market price falls

therefore, firms in perfect competition will have to reduce their price, as they are price takers. Firm will go into a long-run equillibrium at MR= MC which means no profit will be made

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13
Q

what is monopolistic competition?

A
  1. Some control over price
  2. Relative number of competitors
  3. differentiated products, not identical
  4. relatively low barriers to entry
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14
Q

what is oligopoly competition?

A
  1. high level of control over price
  2. few firms
  3. can be identical or different
  4. high barriers of entry
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15
Q

what is a monopoly?

A
  1. price setters (total control over price)
  2. One firm
  3. unique products
  4. very high barriers of entry
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16
Q

why is the demand/MR/AR/P perfectly elastic in perfect compettition?

A

because firms in perfect competition are price takers. The firm can sell as many products as they want at the price set by the market

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17
Q
A

a) at qty 0, total costs = 20 therefore, fixed cost must be 20
b) 27-20 = 7
c) 4
d) number of firms will increase in the long run, as profit attracts new firms. Profit= total cost (TC) - total revenue (TR)
e) short run, firms might enter or leave. Long run, no change.

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18
Q

firms in an oligopoly may

A

lower price

or maintain price

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19
Q

what is ACDC’s dominant strategy

A

Should maintain

as 150>110

120>100

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20
Q

what is clifford’s dominant strategy?

A

no dominant strategy

if they maintain receive, 140

lower receive 130

maintain receive 100

lower receive 150

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21
Q

what happens if clifford does not have a dominant strategy?

A

Look at competitor’s strategy

As ACDC plans to maintain,

Clifford should also maintain since 140>130, and this will give them the most profit. This will give them the Nash equilibrium

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22
Q

find A and B’s dominant strategy

A

A’s dominant strategy is to run advertisement as 100>75 and 90>60

B does not have a dominant strategy as 85>80 BUT 60

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23
Q

Find dominant strategies (if there is one)

A

Firm X should lower price as 40

Firm Y should lower price as 30

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24
Q

what keeps prices down in oligopoly?

A

competition between the firms

25
firms in oligopoly may engage in
collusion, where the colluding members both raise prices in effort to make more profit But this unethical
26
firms in oligopolies are \_\_\_ which means
interdependent which means their decisions will be directly influenced by their competitor's. Firm needs to be aware of how their competitors **will act and respond**
27
as oligopolies are interdependent, they will need to use
game theory, which is the study of strategy
28
describe game theory in terms of prisoners dilemma
2 people arrested, charged of a crime and put in 2 different cells The prisoners can either deny or confess to the crime. There are 4 possible outcomes that can occur
29
in oligopolies, products are
similar but differentiated through product differentiation
30
what does monopolistic competition have in common with a monopoly and perfection competition
- price setters - demand does not equal to marginal revenue (MR) like perfect competition, * low barriers to entry * products are differentiated, close substitutes, **_not identical --\> some control over price_**
31
a monopolistic competing firm in the short-run
they are making profit in the short-run
32
in monopolistic competition, in the long run
More competitors enter the industry (due to low barriers of entry) and as they see industry is profitable--\> **more subsitutes** ---\> shifts demand curve to the left --\> **zero economic profit** in the long run ## Footnote Here, ATC=D where MR=MC (DON'T FORGET)!! TR=TC - breakeven
33
what may result to deadweight loss?
- monopoly - monopolistic competition - excise tax - price ceiling
34
where is consumer surplus when a price ceiling is imposed?
35
what is marginal revenue and marginal cost
additional revenue for each additional output additional cost for each additional output
36
What does each firm in an oligopoly have? What does this affect?
Each firm in an oligopoly has market power. This gives each firm power to influence the market price
37
What is product differentiation? Why is this beneficial?
Firms produce goods slightly different to their competitors **Greater variety** of consumer and capital goods
38
How are products differentiated?
1. Physical Characteristics 2. location 3. Time 4. Convenience
39
Why may firms differentiate their products?
To maximize their profits i.e. firms will attempt to differentiate their products if the additional revenue from product differentiation is greater than the additional costs.
40
Why does a monopolistically competitive firm’s demand curve slope downward?
because of product differentiation. When a monopolistically competitive firm raises its price, the quantity demanded of its product goes down, as consumers will choose to purchase substitutes
41
What is a characteristic of monopolistic competition that perfect competition also has?
Monopolistic competition, like competition, has many firms with free entry and exit
42
why is entry and exit important component of monopolistic competition?
firms can enter the industry if it is profitable, and exit if there are losses
43
How is monopolistic competition similar to monopoly in the short run?
Maximise profits by producing where MC=MR
44
How does the Long-Run Monopolistically Competitive Equilibrium show **excess capacity**?
Each firm operates with some excess capacity (**produces below the level that gives the minimum average total cost)** in the sense that it could increase output and reduce ATC
45
Deadweight loss in monopolistic competition can also be seen as
deadweight loss and excess costs can be viewed as the price consumers pay for the variety of products.
46
why do monopolistically competitive firms choose not to expand production and lower price, where ATC can be minimised?
because they have **some market powe**r to keep their prices a little higher and their output a little lower than that.
47
why is the competitive market efficient?
consumer surplus plus producer surplus is maximized and there is **no deadweight loss.** **produce where P=MC** ATC is minimizedd
48
Similarities between monopoly and monopolistic competition
1. both produce where P\>MC 2. Inefficient as consumer and producer surplus is not maximised; creating deadweight loss 3. ATC is not minimized
49
Difference between monopoly and monopolistic competition
Monopoly: In the long run makes **positive profit as no firms can enter the market** Monopolistic competition: In the long run, **breakseven** due to entry and exit of firms in the industry
50
in an oligopoly, each firm can have an
influence on the market price even if the goods are **homogeneous**
51
what is the payoff matrix?
it is used to illustrate game theory
52
Clyde is better off
confessing regardless of whether Bonnie confesses or remains silent. as 5 1
53
what is the outcome? is this the best outcome?
Bonnie and clyde will both confess, resulting to a non-cooperative outcome no, as this would lead to 5 years in jail each If they agreed in advance to both remain silent, they would have 3 years in jail each
54
what is noncooperative outcome
an equilibrium in a game where the players cannot agree to cooperate and instead **follow their individual incentives.**
55
what is cooperative outcome
an equilibrium in a game where the players agree to cooperate.
56
what does game theory suggest?
that collusivebehavior will frequently break down, making noncooperative outcomes more likely.
57
Collusion is more likel ywhen
firms interact repeatedly in a market and secret defections can be prevented.
58
what happens in the long run in terms of MC firms?
MC firms have no incentive to enter (zero economic profits)
59
2 characteristics of LR equilibrium in MC industry
1. P\> MR just like monopoly case due to downward sloping demand 2. P = ATC just like competitive case due to free entry and exit of firms D curve is tangent to ATC and P\* = ATC (at Q\*)