PRODUCT LIFE CYCLE Flashcards

(6 cards)

1
Q

is the cycle through which
every product goes through from introduction
to withdrawal or eventual demise.

A

PRODUCT LIFE CYCLE

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2
Q

It is a period of slow sales growth as the
product is introduced in the market.
Profits are nonexistent because of the
heavy expenses of product introduction.

A

Introduction

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3
Q

There is a slowdown in sales
growth because the product
has achieved acceptance by
most potential buyers. Profits
stabilize or decline because
of increased competition.

A

Maturity Stage

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4
Q

It is a period of rapid market
acceptance and substantial
profit improvement.

A

Growth Stage

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5
Q

Sales show a downward drift
and profits erode.

A

Decline Stage

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6
Q
A
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