PRODUCT LIFE CYCLE Flashcards
(6 cards)
1
Q
is the cycle through which
every product goes through from introduction
to withdrawal or eventual demise.
A
PRODUCT LIFE CYCLE
2
Q
It is a period of slow sales growth as the
product is introduced in the market.
Profits are nonexistent because of the
heavy expenses of product introduction.
A
Introduction
3
Q
There is a slowdown in sales
growth because the product
has achieved acceptance by
most potential buyers. Profits
stabilize or decline because
of increased competition.
A
Maturity Stage
4
Q
It is a period of rapid market
acceptance and substantial
profit improvement.
A
Growth Stage
5
Q
Sales show a downward drift
and profits erode.
A
Decline Stage
6
Q
A