Product Life Cycle (PLC) Stages

Question 1

1-Introduction:

Answer 1

This phase generally includes a substantial investment in advertising and a marketing campaign focused on making consumers aware of the product and its benefits.

• low sales
• financial lost
• high cost
• innovative consumer
• few competitros

Question 2

2-Growth:

Answer 2

If the product is successful, it then moves to the growth stage. This is characterized by growing demand, an increase in production, and expansion in its availability.

• increase sales
• falls cost
• profit rise
• increase no. consumers
• more compittors

Question 3

3-Maturity:

Answer 3

This is the most profitable stage, while the costs of producing and marketing decline.

• peack sales
• lowest cost
• high profit
• mass market
• stable no. compittors

Question 4

4-Decline:

Answer 4

A product takes on increased competition as other companies emulate its success—sometimes with enhancements or lower prices. The product may lose market share and begin its decline.

• fallng sales
• low cost
• fall profit
• fall no copietitors