Product Placement, Cinematography and Advertisement Flashcards
(30 cards)
What is Product Placement?
A marketing technique that references specific brands or products in a form of media with the specific intent to promote that product.
What is Subliminal Messaging?
Uses product placement to influence people without them being aware, usually with hidden images or subtle clues.
What are Props?
Objects or furniture are used within the film to help the characters interact with the setting.
What is a Setting?
The location or the time period in which the film is created.
What is the Set Design?
How the setting is represented in a film through the use of objects, scenery and landscape within a location. This can be represented as realistic or theatrical.
What are Costumes?
The attire or clothing of the characters - this helps us identify the personality of the character.
What is Make-up as Cinematic Techniques?
This can be considered a form of costuming and can also help us characterise a character.
What is Colour as Cinematic Techniques?
Colour often has a symbolic meaning which is closely tied with the emotional mood of the scene. Red for example can represent anger, passion, love or violence.
What is Lighting?
The use of light to convey the emotional mood or atmosphere within the film and can create a sense of meaning (potentially portraying characters as dark and villainous or righteous and heroic).
What is Blocking?
The positioning of characters with the frame or shot. This often indicates the power dynamic in the relationship between the characters
What are Diegetic Sounds?
Sound or music that comes from within the frame, from an apparent source.
What are Non-diegetic Sounds?
Sound or music that has no source and is edited onto the footage (voice-over, score(music), theme songs, laugh soundtracks and sound effects are a few examples).
What is the Background?
This usually helps demonstrate where the character is in the setting or landscape. Furthest from the camera.
What is the Midground?
The middle ground or midground lies between the background and the foreground.
What is the Foreground?
This is the closest to the camera and can feature objects or characters as the subject.
What is a Mise En Scene?
Everything was filmed in the frame of cinematic footage. This includes Characters, props, diegetic/non-diegetic music/sound and setting within the background, midground, and foreground.
What is Mimic?
To copy someone’s actions.
What is Imitate?
To copy someone or something.
What is a Sponsor?
A company that funds films, television shows, music festivals, sports tournaments, teams/players, or other popular productions in exchange for advertising or product placement.
What is a Parody?
An exaggerated imitation of original creative work, characters or concept with the purpose of ridiculing it for commercial effect.
What is Satire?
A humorous, sarcastic or ironic representation of reality (people, things, systems, relationships) which both criticises and ridicules the subject. It is an entertaining form of social commentary and is often used o make fun of politicians.
What is Intertextual Reference?
This happens when a text references another existing creative text within the narrative.
What is ‘To Parody’?
The mimicking of original creative work, character or genre in order to produce a humorous response.
What is Satirical?
Describing something which uses satire.
