Product Sense Flashcards
(16 cards)
Front
Back
What is the goal of a Product Sense interview?
Turning ambiguous problems into actionable, user-centric solutions that advance the company’s mission.
What are the five key signals evaluated in a Product Sense interview?
- Motivation and Mission (Why) 2. Define the Audience (Who) 3. Problem Identification/Solving (What) 4. Solutions Exploration (Where) 5. Communication (with interviewer)
What does MECE stand for in communication?
Mutually Exclusive, Collectively Exhaustive.
Common pitfall: Mismanaging time. Why is this important?
Time mismanagement can prevent you from fully addressing key signals and presenting strong solutions.
Common pitfall: Impose predefined solutions — what’s the issue?
It breaks the logical flow from problem to solution and can show lack of user-centric thinking.
How should you define the audience during a product sense interview?
Identify, segment, and prioritize user groups based on their relevance to the product and problem.
How can you segment users effectively?
Identify a user group that can validate the product, understand the ecosystem, use top-down segmentation, and focus on relevant problems.
What are common pitfalls in user segmentation?
Too high-level segmentation, building for the wrong audience, prioritizing without explaining why.
Pro tip for segmentation?
Good segmentation leads to good problems, which lead to good solutions.
What prioritization methods can be used?
RICE, RFM, Needs-based, Market gap analysis, Pareto Principle (80/20 rule).
What mindset should you have when segmenting users?
Understand the ecosystem, focus within it, and prioritize based on validation potential.
What should be avoided in communication during the interview?
Speaking in vague terms, ignoring interviewer cues, poor logical flow, ineffective prioritization.
What is the purpose of defining terms like “engagement”?
To explain them as specific value-add behaviors you want from your users, not just buzzwords.
How should you align your answers in a product sense interview?
With the company’s mission and vision, while maintaining a natural and thoughtful delivery.
How long is the typical product sense interview?
45 minutes total (30 mins for main questions + 15 mins follow-up)
