Production, Costs and revenue Flashcards

(45 cards)

1
Q

Define Marginal Returns of labour

A

The addition to total output brought by adding 1 more worker to the labour force

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2
Q

What is the law of diminishing marginal returns

A

When an increasing amount of a variable factor is added to fixed factors and the amount added to total product by each additional unit of the variable factor eventually declines

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3
Q

What are the assumptions of the law of diminishing marginal returns

A

It’s in the short run, firms have fixed factors of production and state of technology is constant

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4
Q

What context is the law of diminishing marginal returns usually used in

A

Adding an increasing amount of labour to a fixed amount of capital

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5
Q

Diagrams for law of diminishing marginal returns

A

Beige color is diminishing marginal returns

Instead of product, say returns

In the blue parts, workers start to get in each others way

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6
Q

Define returns to scale

A

The rate by which output changes if the scale of all the factors of production is changed

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7
Q

Define increasing returns to scale

How does this affect the LRAC

A

When the scale of all the factors of production employed increases, output increases at a faster rate

So costs are rising, but output is rising at a faster rate, so LRAC falls, this is economies of scale

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8
Q

Define Constant Returns to scale

A

When the scale of all the factors of production employed increases at the same rate

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9
Q

Define Decreasing returns to scale

A

When the scale of all the factors of production employed increases, output increases at a slower rate

Costs are rising, but output is rising at a slower rate

So average costs are rising, this is diseconomies of scale

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10
Q

What is a plant

A

An establishment, such as a factory, workshop or retail outlet owned and operated by a firm

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11
Q

Explain firm growth in terms of returns to scale in the long run

What diagram can be used to show this

A

Initially, a firm can increase production in the short run by just adding variable factors of production.

However, after a point, short run diminishing marginal returns may kick in, so the firm will take the long run decision to invest in a larger production plant - increasing its plant size, hence having more fixed factors of production

Then the same thing will happen again in the short run with this now larger plant size

Returns to scale are about how much output changes once the plant size is increased

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12
Q

What does plant size represent

A

Let plant size be the size of a firms fixed capital. So it cannot be changed in the short run.

The plant size also represents the total cost, so increasing plant size increases average cost

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13
Q

What is the minimum efficient scale

A

The minimum output required to exploit full economies of scale

After this output, costs won’t go any lower

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14
Q

Diagram to explain Long run Production Theory

A

Left side of blue line is Q* = Minimum Efficient Scale

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15
Q

Define Optimum firm size

A

The size of firm capable of producing at the lowest average cost and thus being productively efficient

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16
Q

Name 4 types of diseconomy of scale

A

Control

Communication

Coordination

Motivation

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17
Q

What are external economy of scale

A

A fall in long run average costs of production resulting from the growth of the market or industry in which the firm is a part

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18
Q

What are external diseconomy of scale

A

An increase in long-run average costs of production resulting from the growth of the market or industry of which the firm is a part

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19
Q

Give an explanation for the variability in the size of firm in different market/industry structures

A

The existence/non-existance of increasing returns to scale

In some markets, the LRAC curve is horizontal - Large, small, medium firms can co exist and none have an advantage

In some markets, such for personal services (Personal trainers, hairdressers), economies of small scale production mean the LRAC curve is skewed to the left

20
Q

Total costs diagram

A

The difference between TC and TVC is the TFC, as you can see, the distance between the lines is constant

Fixed costs - costs that don’t change with output

21
Q

Explain the shape of the TVC curve

A

Costs that change with output

Assume the only cost of production is wages

Let point A be when the line is flat

Before A, there are increasing marginal returns, adding 1 extra worker(increasing cost) causes a larger increase in output

This gets very large around point A when the line is almost flat

After A, diminishing marginal returns kick in, workers start to get in each other’s way. Adding an extra worker(increasing cost) will decrease the increase in output produced

22
Q

Diagram for Marginal cost and Average Cost

23
Q

Explain the MC/AC diagram

A

Due to the law of diminishing marginal returns

When average cost is falling

Increasing Marginal Returns to scale, each extra worker is producing more, but costing the same, so average cost, marginal cost falls

When average cost is rising, there are decreasing marginal returns to scale

Each extra worker is producing less but costing the same. soo marginal/average costs rise

24
Q

What are the revenue curves in a PCM

Explain them

A

You can draw them on 1 diagram

Firms are price takers

Regardless of the no.of units, the price and so revenue of each unit is the same - so AR and MR won’t change

So TR will increase by the same amount each time

25
Revenue curves in any imperfectly competitive market, including monopolies
26
Explain the revenue curves in any imperfectly competitive market, including monopolies
Firms are price makers, so can change price with quantity sold Average revenue decreases and Marginal revenue decreases twice as fast So total revenue increases up to a maximum, the quantity at which MR=0. When marginal revenue become negative, the total revenue will start to decrease
27
Why is AR=D
As AR is the price of a good The goods price is determined by demand for it Demand going up, price go up
28
Define Total revenue
All the money recieved by a firm from selling its total output
29
Define Average Revenue
Total revenue divided by output
30
Define Marginal revenue
Addition to toal revenue resulting from the sale of one more unit of the product
31
Define Profit
The difference between total sales revenue and total cost of production
32
Define Normal Profit
The minimum profit a firm must make to stay in business and to keep factors of production in their current use, which is insufficient to attract new firms into the market
33
Define Supernormal profit
Profit over and above normal profit Exceeds the value of the opportunity cost of allocating factors of production elsewhere In the long run, it attracts new firms to the market
34
Define Subnormal profit
A loss Profit is less than the profit that could be made by moving the factors of production elsewhere So there is an opportunity cost
35
How are the 3 types of profit shown on a diagram
Normal : AR=AC Supernormal : AR \> AC Subnormal : AR \< AC
36
Explain 4 roles of profit in a market economy
Creation of incentives Business finance Retained profit can be used to invest instead of using loans that have interest Signal to firms/consumers Can attract new firms to market, when profit is higher than opportunity cost so factors of production are better allocated there Allocative efficiency Factors of production will move to markets where the rate of return is highest
37
Define Invention
The process of creating a new product/new way of making a product
38
Define Innovation
Improving/contributing to an existing product
39
Explain 4 things that technological change can have an impact on
Productivity - methods of production i.e through automation and mechanisation Efficiency Productive and dynamic efficiency Costs of production Lower firm costs - productive efficiency Markets Creative destruction
40
Define Dynamic Efficiency
Occurs in the long run Leads to the development of new products and more efficient processes that improve productive efficiency
41
How can the market structure have an impact on technological change
In oligopolies, there are a few firms in fierce competition all making supernormal profit - have a higher incentive to innovate and get ahead In monopolies, No competition = no incentive, there is static inefficiency
42
What is creative destruction
The process of how capitalism leads to a constantly changing structure of the economy. Old industries and firms, which are no longer profitable, close down enabling the resources (capital and labour) to move into more productive processes. So company closures and job losses are good for the long term wellbeing of the economy
43
Who developed the theory of creative destruction Give an example of it in action
Joseph Schumpeter - economist Netflix putting Blockbuster out of business
44
Define Productive Efficiency
The level of output at which average costs of production are minimized
45
Define Quantity Setter
When a firm faces a downward sloping demand curve for its product. It posses the market power to set the quantity of the good it wishes to sell