Products Flashcards
What represents a digital handshake?
DISPLAY
How many targeting techniques do we have?
SIX Targeting Techniques
Which targeting technique provides marketing to those in your client’s area? (on PC)
GEO TARGETING
Which targeting technique do we bid higher to be “below the fold?”
KEYWORD CONTEXTUAL TARGETING
Why do we want our Keyword Contextual Targeting to be at the end of the content/website articles?
Typically when people have read an entire article they are ready to buy.
What is Keyword Contextual Targeting?
Marketing that targets those who are reading content about your client’s product/services.
Which targeting technique do we bid higher to be “above the fold?”
CATEGORY CONTEXTUAL TARGETING
What is Category Contextual Targeting?
Marketing on sites where your prospects are likely to be.
What is Search Targeting?
Marketing to those who are searching for your products and services.
Can we use major search sites (Google/Bing/Yahoo) for Search Targeting?
NO. These websites do not release this information.
Can you give examples of websites that Search Targeting works on?
Hotels.com or WebMD, any website that has a search bar
What is Site Re-Targeting?
Marketing to those who are familiar with you; keeps your brand in front of bounced traffic after they leave your website.
How long can a person be site re-targeted?
30 Days.
What is Geo Fencing?
Placing your targeted mobile display ads in front of users based on specific geographical boundaries.
How many feet is Geo Fencing accurate within?
300 feet.
