{ "@context": "https://schema.org", "@type": "Organization", "name": "Brainscape", "url": "https://www.brainscape.com/", "logo": "https://www.brainscape.com/pks/images/cms/public-views/shared/Brainscape-logo-c4e172b280b4616f7fda.svg", "sameAs": [ "https://www.facebook.com/Brainscape", "https://x.com/brainscape", "https://www.linkedin.com/company/brainscape", "https://www.instagram.com/brainscape/", "https://www.tiktok.com/@brainscapeu", "https://www.pinterest.com/brainscape/", "https://www.youtube.com/@BrainscapeNY" ], "contactPoint": { "@type": "ContactPoint", "telephone": "(929) 334-4005", "contactType": "customer service", "availableLanguage": ["English"] }, "founder": { "@type": "Person", "name": "Andrew Cohen" }, "description": "Brainscape’s spaced repetition system is proven to DOUBLE learning results! Find, make, and study flashcards online or in our mobile app. Serious learners only.", "address": { "@type": "PostalAddress", "streetAddress": "159 W 25th St, Ste 517", "addressLocality": "New York", "addressRegion": "NY", "postalCode": "10001", "addressCountry": "USA" } }

Produkt- und Dienstleistungspolitik Flashcards

(7 cards)

1
Q

Materielle Produkte, Eigenschaften

A

Material, Farbstoff, Duftnoten, Wirkstoffe

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2
Q

nicht Materielle Produkte, Eigenschaften

A

Individuell, «Erlebnis», «Event»

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3
Q

Markenartikel (Adidas, Nike)

A

Stehen für Qualität, Absatzmarkt verbreitet

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4
Q

Eigenmarken (Frey-Schokoladen von Migros)

A

Marken von Handelsunternehmungen, günstiger

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5
Q

Handelsmarken

A

Identisch zu Markenartikeln, von Grossanbietern unter eigenem Namen angeboten

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6
Q

No Names

A

einfache & sachliche Beschriftung, fehlende Werbung, viel tiefere Preise durch fehlende Werbung

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7
Q

Generikum (Gesundheitsmarkt)

A

Plagiat von Originalmedikament, günstiger durch fehlende Forschungskosten, erst nach Patent Ablauf des Originalmedikament erhältlich

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