Promoting linguistic innovation Flashcards
(5 cards)
what is linguistic innovation?
the manipulation of language features to create new words that reflect trends, cultural or societal values.
Linguistic innovation in spoken conversation
immediacy of dialogue allows people to be imaginative (informal register)
can create intimacy or solidarity through shared understandings and identities in a group
promoting linguistic innovation in social media
experimentations of wordplay, slang, abbreviations, neologisms , emergence of language patterns, dynamic and shows evolution of online communities
promoting linguistic innovation in advertisements
engage audience members and make a brand memorable, resonate with consumers
the relevance of linguistic innovation
meeting communication needs, aligning with cultural trends or used by influencers or communities etc are easy to remember, they can lose relevance quickly however