Promoting linguistic innovation Flashcards

(5 cards)

1
Q

what is linguistic innovation?

A

the manipulation of language features to create new words that reflect trends, cultural or societal values.

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2
Q

Linguistic innovation in spoken conversation

A

immediacy of dialogue allows people to be imaginative (informal register)
can create intimacy or solidarity through shared understandings and identities in a group

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3
Q

promoting linguistic innovation in social media

A

experimentations of wordplay, slang, abbreviations, neologisms , emergence of language patterns, dynamic and shows evolution of online communities

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4
Q

promoting linguistic innovation in advertisements

A

engage audience members and make a brand memorable, resonate with consumers

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5
Q

the relevance of linguistic innovation

A

meeting communication needs, aligning with cultural trends or used by influencers or communities etc are easy to remember, they can lose relevance quickly however

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