Promotion Flashcards
(7 cards)
Meaning of Direct Mail
Highly focussed targeted mail based on what
You have bought before
Which Can be by email or by post
Meaning of Above the line Advertising
Advertising to a mass audience E.G
TV adverts
Online adverts
Cinema adverts
Daily newspaper adverts
Advantage:
Reaches a large audience
Disadvantage:
Very expensive to make an advert and air it
Meaning of below the line advertising
Below the line Advertising is more personal advertising to niche markets.
It is used to:
Develop Loyalties
Create awareness
Meaning of Personal selling
Communication between people to buy a product
An effective way to manage personal customer relationships. The sales person acts on behalf of the company
Creates customer Loyalties
Also allows the customer to see product in person
Meaning of Public Relations
Public relations is the actions of a business in
Promoting goodwill between itself and the
Public ,the community , employees and customers
Meaning of Trade fairs and exhibitions
Excellent way to talk directly to customers
Able to show larger items
Able to demonstrate products
E.G
car boot sales
Meaning of sponsorship
Positive association of the product with a celebrity
Or a sport
Can be very expensive
Difficult to tell what impact this has on brand loyalty or sales
