Promotion Concept

Question 1

Creating, inspiring, and sharing brand messages and conversations among customers

Answer 1

Content Marketing

Question 2

What are the 5 Marketing Communication Mix

Answer 2

Advertising, Personal Selling, Direct and Digital Marketing, Sales Promotion, and Public Relations

Question 3

Any paid form of non-personal presentation and promotion of ideas

Answer 3

Advertising

Question 4

Short-term incentives to encourage the purchase of sale

Answer 4

Sales Promotion

Question 5

Personal Customer Interactions by the firm’s sales force

Answer 5

Personal Selling

Question 6

Building good relations with the company’s various public by obtaining favorable publicity

Answer 6

Public Relations

Question 7

Engaging directly and carefully targeted individual and customer communities

Answer 7

Direct and Digital Marketing

Question 8

Any paid form of non-personal presentation and promotion of ideas, goods, or services by an identified sponsor

Answer 8

Advertising

Question 9

What are the possible objectives

Answer 9

Informative, persuasive, reminder

Question 10

Social Media Ads

Answer 10

Ads seen in Meta, Youtube, and other platforms

Question 11

Display Ads

Answer 11

Ads seen in websites or pages

Question 12

Television Ads

Answer 12

Via used in Televisions

Question 13

Radio Ads

Answer 13

Via used in Radios

Question 14

Product Placement

Answer 14

When a product is embedded in entertainment or media

Question 15

Describes, displays, and often demonstrates products, longer than television commercials

Answer 15

Infomercials

Question 16

Street Ads

Answer 16

Advertising technique to reach consumers when they are outside

Question 17

Mobile Billboard Ads

Answer 17

Transit Ads, Ads on the road

Question 18

Press Advertising

Answer 18

Ads in Prints like brochures, leaflets

Question 19

Compelling BIG IDEA that will bring an advertising message strategy to life

Answer 19

Creative Concept

Question 20

What are the 9 Message Execution Style

Answer 20

Slice of Life, Lifestyle, Fantasy, Mood or Image, Musical, Personality Symbol, Technical Expertise, Scientific Evidence, Testimonial Evidence

Question 21

Press Agency, Product and Brand Publicity, Public Affairs, Lobbying, Investor Relations, Development are what?

Answer 21

Functions of Public Relations

Question 22

Sales Person

Answer 22

An individual who represents a company to customers by performing, prospecting, selling, communicating

Question 23

Analyzing, planning, implementing, and controlling sales force activities

Answer 23

Sales Force Management

Question 24

Team Selling

Answer 24

Using teams of people from sales, marketing, engineering, finance, technical support to service large, complex accounts

Question 25

Territorial Sales Force Structure

Answer 25

Assigns each sales person to a geographical location

Question 26

Sales people specialize in selling only a portion of the company’s products

Answer 26

Product Sales Force Structure

Question 27

Customer/Market Sales Force Structure

Answer 27

Salesperson specializes in selling to certain customers or industries

Question 28

What are the four key talents of salesperson

Answer 28

Intrinsic Motivation, Discipline Work Style, Ability to close a sale, Ability to build relationship with customer

Question 29

A good compensation plan both motivates sales person

Answer 29

Sales Force Compensation

Question 30

A standard that states the amount a salesperson should sell

Answer 30

Sales Quota

Question 31

Using online, mobile and social media to engage customers

Answer 31

Social Selling

Question 32

Sales management’s challenge is to transform salesperson from customer advocates to company advocates

Answer 32

Value Selling

Question 33

Boosts customer buying

Answer 33

Consumer Promotion

Question 34

Getting retailers and wholesalers carry new items

Answer 34

Trade Promotion

Question 35

Business Customers

Answer 35

Business Promotion

Question 36

Getting Sales Force support for products

Answer 36

Sales Force Promotion

Question 37

Creating a brand-marketing event

Answer 37

Event Marketing

Question 38

Business Promotions

Answer 38

Used to generate business leads

Question 39

Event where companies in a particular industry and gather their products and services

Answer 39

Trade Shows

Question 40

Using digital technologies such as websites, mobile devices, and social networking to help reach your customers

Answer 40

E-Marketing

Question 41

Examples of tactics and focal points exclusive to digital marketing

Answer 41

Digital Marketing