Propaganda Flashcards
How did Henry VIII use propaganda?
Coins that portrayed a ‘closed’ crown were minted to show Henry’s ‘imperator’ status
Illustrations accompanied by official documents
Portraits
Stately buildings
How did Henry VII use propaganda?
Claimed descent from King Arthur
The Tudor rose as a symbol of political unity
Decked his servants in his coat of arms and royal badges
Had a Burgundian-style court
How did Edward and Mary use propaganda?
Didn’t glamorise the monarchy
Edward was portrayed in paintings in the image of his father
Mary’s image on her Great Seals reflected a regal bearing
What did Elizabeth realise?
The potential of elevating the image of the monarchy while still maintaining close links with her subjects?
What did Elizabeth do?
Visited royal castles and manor houses, stayed with county gentry, hunted with her nobility, and travelled to provincial towns
Developed bonds of affection with her people
What did Elizabeth build up?
A strong rapport with southern, central, and eastern England
What did Elizabeth encourage?
Pageantry that idealised her as a symbol of eternal stability
What did painters and poets do and what did her court develop?
Focused on her wisdom, beauty, justice, and good governance
Represented her as Belphoebe and and Astraea
An endless round of rituals and ceremonies designed to celebrate her
What did patronage give the Crown?
A means to win over and keep the political nation subservient
Enormous potential to reward loyal and competent subjects
What were subjects expected to do?
Reward the monarch with unbending service and obedience
Who were the main beneficiaries of patronage?
The nobles, courtiers, and gentry, who numbered some 2500
What did the interplay between dispensers and receivers of royal patronage do and what was it?
Bound the counties to the central administration
A key reason for long periods of stability under the Tudors
What did the politically active classes do as long as?
Stayed loyal to the Crown
The channels of patronage remained fluid and were not monopolised by one individual
